Brand Manager, FMCG: Lead Growth & Innovation

HRTx Inc; Makati; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

HRTx Inc. is seeking a Brand Manager in Makati to lead end-to-end brand strategy and execution for FMCG products. The role will partner with sales, trade, and cross-functional teams to drive growth and strengthen brand equity.

The ideal candidate has 5+ years in brand management, with at least 2 years in people management, and a proven track record in launches, consumer insights, and budget management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 5 years of experience in end-to-end brand management within FMCG, including 2 years of people management.
• Proven experience in end-to-end brand management: brand strategy, portfolio, launches, insights, campaigns, budget, performance analysis, innovation planning.
• Experience managing Brand P&L and driving growth initiatives.
• Strong project management, communication, and stakeholder management; able to collaborate across sales, trade marketing, supply chain, and leadership.

Responsibilities

• Develop and execute brand strategies, annual plans, and marketing initiatives.
• Manage full brand lifecycle including consumer insights, positioning, and launches.
• Own brand budgets, forecasts, and P&L performance.
• Analyze market trends, consumer behavior, and competitive activities.
• Partner with Sales and Trade Marketing to drive sustainable sales growth.
• Lead integrated marketing campaigns across channels to strengthen brand equity.
• Build relationships with stakeholders to support objectives.
• Monitor brand performance and propose actions to improve market share.

Skills

Brand management

People management

Market analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Business Administration

Job description

HRTx Inc. is seeking a Brand Manager in Makati to lead end-to-end brand strategy and execution for FMCG products. The role will partner with sales, trade, and cross-functional teams to drive growth and strengthen brand equity.

The ideal candidate has 5+ years in brand management, with at least 2 years in people management, and a proven track record in launches, consumer insights, and budget management.