General Trade Retail Marketing Lead

HRTx Inc; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

HRTx Inc in Taguig is seeking a Retailer Marketing Manager to lead General Trade strategy for our FMCG brands. You will own channel plans, drive in-store visibility, and partner with Sales and Brand teams to ensure retailer and shopper preference.

Responsibilities include annual GT plan development, POS material execution, trade spend optimization, and leadership of distributor programs. The role is on-site, Monday to Friday, focusing on ROI and nationwide GT activation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years in Trade Marketing, Channel Marketing, or Sales in FMCG/Consumer Goods.
• Deep understanding of General Trade and distributor-led models.
• Strong ability to interpret data and translate into commercial actions.
• Excellent stakeholder management and presentation skills.

Responsibilities

• Develop and implement the annual retailer marketing plan for the GT channel.
• Define and deploy Picture of Success for in-store execution and visibility.
• Create sell-in tools and promotional programs for retailers and distributors.
• Analyze shopper data and trends to optimize trade spend.
• Oversee trade marketing budget and ROI for POS materials and incentives.
• Collaborate with Field Sales to train teams for Gold Standard presence.
• Lead trade-side execution for New Product Launches nationwide.

Skills

Channel strategy

Retailer engagement

Data-driven insights

Trade marketing

Cross-functional leadership

NPD launches

Education

Bachelor's degree in Marketing or related field

Job description

HRTx Inc in Taguig is seeking a Retailer Marketing Manager to lead General Trade strategy for our FMCG brands. You will own channel plans, drive in-store visibility, and partner with Sales and Brand teams to ensure retailer and shopper preference.

Responsibilities include annual GT plan development, POS material execution, trade spend optimization, and leadership of distributor programs. The role is on-site, Monday to Friday, focusing on ROI and nationwide GT activation.