Category & Shopper Growth Lead — Trade Marketing

PM Consulting; Philippines; Sur place; PHP 900 000 - 1 500 000; Plein temps

Résumé du poste

PM Consulting is seeking a Category & Shopper Development Lead (Trade Marketing) to drive category growth and shopper-centric strategies. You will translate consumer and retail insights into actionable plans, partnering with Sales, Brand, and Trade teams to elevate retail execution and route-to-market strategies across channels.

The role requires a strong background in category management, RTM planning, and experience across General Trade and Modern Trade, with a data-driven approach and

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics or related field.
• Minimum of 5 years in Category Development, Shopper Marketing or Trade Marketing in FMCG or Food & Beverage manufacturing.
• Strong category management, shopper behavior, retail execution and trade data analysis skills.
• Experience developing RTM strategies and channel development initiatives.
• Experience managing General Trade and Modern Trade channels.
• BTL marketing, promotions, activations and nationwide execution experience.

Responsabilités

• Develop category and shopper strategies aligned with brand objectives and channel dynamics.
• Translate shopper insights into actionable growth plans and retail execution strategies.
• Lead trade marketing planning including calendars, promotions and channel programs.
• Design and implement RTM and channel development initiatives to improve market coverage.
• Drive category reviews and business recommendations using trade data.
• Establish performance measurement and conduct post-activity evaluations.
• Collaborate with Sales, Brand and Trade teams for aligned execution.
• Support General Trade and Modern Trade channel strategies to maximize growth.
• Lead business reviews and present insights to management.
• Champion data-driven decision making and cross-functional collaboration.

Connaissances

Category management

Shopper marketing

Trade marketing

Analytical skills

Stakeholder management

Presentation skills

Formation

Bachelor’s degree in Business/Marketing

Description du poste

PM Consulting is seeking a Category & Shopper Development Lead (Trade Marketing) to drive category growth and shopper-centric strategies. You will translate consumer and retail insights into actionable plans, partnering with Sales, Brand, and Trade teams to elevate retail execution and route-to-market strategies across channels.

The role requires a strong background in category management, RTM planning, and experience across General Trade and Modern Trade, with a data-driven approach and