Category Marketing Manager - Hardware & Sanitary

Firefly Electric & Lighting Corporation; Manila; On-site; PHP 3,500,000 - 5,200,000; Full time

Job summary

Firefly Electric & Lighting Corporation in Manila seeks a senior marketing leader to drive top-line growth through category-winning brand strategies. You will analyze consumer data to capture market share and guide cross-functional teams to achieve revenue targets.

The role demands a strong track record in multi-channel campaigns, budget management, and the ability to translate insights into winning brand plans.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.

Responsibilities

• Brand strategy and campaign execution across traditional and digital channels.
• Direct cross-functional teams to hit revenue targets.
• Formulate integrated marketing plans within budget.
• Oversee category P&L inputs and ROI evaluation.
• Collaborate with Product Development, Sales, Trade Marketing, and Creative teams for alignment.
• Coach team members and manage performance metrics.

Skills

Brand strategy

Campaign planning

Team leadership

Analytics & data-driven decisions

Cross-functional collaboration

Budget management

Education

Bachelor’s degree in Marketing, Business Administration, or related field

MBA preferred

Tools

Google Workspace

Analytics software

Job description

Drive top-line growth and execute category-winning brand strategies.

Lead brand equity, analyze consumer data to capture market share, and direct cross-functional teams to hit revenue targets.

• Brand Strategy & Campaign Execution: Formulate and roll out integrated marketing plans across traditional and digital channels to drive brand awareness, revenue, and market penetration within assigned budget parameters.
• Team Leadership & Development: Directly manage and coach team members, managing performance metrics, work planning, and building a high-engagement, results-oriented team culture.
• Market Intelligence & Analytics: Analyze consumer trends, shopper behavior, and competitive landscapes to convert data insights into winning category strategies.
• Cross-Functional Collaboration: Partner closely with Product Development, Sales, Trade Marketing, and Creative teams to ensure seamless NPI (New Product Introduction) and campaign alignment.
• Commercial & Budget Management: Oversee category P&L inputs, optimizing marketing spend and evaluating campaign ROI to maximize top-line performance.

What You Need to Succeed

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 8 years in brand management or trade marketing, including at least 3 years in a direct people-management capacity.
• Proven track record in multi-channel campaign planning, competitive analysis, and leveraging analytics platforms for data-driven decisions.
• Strong grasp of consumer behavior, branding frameworks, and product portfolio growth strategies.
• Outstanding cross-functional project management skills, strong presentation abilities, and proficiency in business tools (e.g., Google Workspace, analytics software).