Business Development Specialist (Incubation)

Lazada; Taguig; On-site; PHP 420,000 - 660,000; Full time

Job summary

Lazada in Manila is seeking a Business Development Specialist to drive growth by onboarding new sellers and brands onto our platform in a fast-paced e-commerce environment.

You will build relationships with sellers, brand partners, agencies, distributors, and cross-functional teams, and use data to optimize marketing, product selection, pricing and promotions.

2–4 years of relevant experience is preferred; fresh graduates will be considered. Mandarin is a plus.

Qualifications

• 2–4 years of relevant experience preferred; exceptional fresh graduates will also be considered.
• Background in high-paced industries such as e-commerce, retail, distribution, or brand marketing/sales.
• Strong self-starter with a can-do attitude and a genuine enthusiasm for e-commerce and digital innovation.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical capabilities and a high level of comfort working with numbers and data.
• Proven ability to build and manage relationships with brand and seller partners.
• Confident in creating and delivering business reviews and strategy decks to senior management.
• Proficiency in Microsoft Excel and other Microsoft Office applications.
• Experience in sales or account management is a plus.
• Good to have Mandarin is an advantage.

Responsibilities

• Lead the end-to-end acquisition of new sellers and brands onto the platform--identify, research, and source leads through various channels, analyze industry trends, and align with internal category teams on business priorities.
• Build and maintain strong relationships with new and existing sellers, brand partners, e-commerce enablers/agencies, distributors, and cross-functional teams across local and regional offices.
• Develop and utilize performance analytics to monitor seller progress and make data-informed recommendations to optimize marketing efforts, product selection, pricing, and promotional strategies.
• Own and drive the growth of a personal portfolio of sellers and brands, ensuring consistent revenue performance and long-term success on the platform.

Skills

Communication

Negotiation

Interpersonal skills

Analytical thinking

Self-starter

Relationship building

Business acumen

Public speaking / presenting

Tools

Microsoft Excel

Microsoft Office

Job description

We are looking for a dynamic and driven Business Development Specialist to join our growing team. This role is critical in driving growth for Lazada by acquiring, onboarding, and scaling new sellers and brands on our platform. The ideal candidate thrives in a fast-paced environment, is passionate about e-commerce, and has a strong ability to manage relationships and drive business outcomes through data-backed strategies.

Key Responsibilities

• Lead the end-to-end acquisition of new sellers and brands onto the platform--identify, research, and source leads through various channels, analyze industry trends, and align with internal category teams on business priorities.
• Build and maintain strong relationships with new and existing sellers, brand partners, e-commerce enablers/agencies, distributors, and cross-functional teams across local and regional offices.
• Develop and utilize performance analytics to monitor seller progress and make data-informed recommendations to optimize marketing efforts, product selection, pricing, and promotional strategies.
• Own and drive the growth of a personal portfolio of sellers and brands, ensuring consistent revenue performance and long-term success on the platform.

Qualifications & Skills

• 2–4 years of relevant experience preferred; exceptional fresh graduates will also be considered.
• Background in high-paced industries such as e-commerce, retail, distribution, or brand marketing/sales.
• Strong self-starter with a can-do attitude and a genuine enthusiasm for e-commerce and digital innovation.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical capabilities and a high level of comfort working with numbers and data.
• Proven ability to build and manage relationships with brand and seller partners.
• Confident in creating and delivering business reviews and strategy decks to senior management.
• Proficiency in Microsoft Excel and other Microsoft Office applications.
• Experience in sales or account management is a plus.

Good to have:

• Prior experience working in an e-commerce environment.
• Ability to speak Mandarin is an advantage.