Business Development Officer (for Digital Marketing Agency)

Truelogic, Inc.; Makati; On-site; PHP 420,000 - 640,000; Full time

Job summary

Truelogic, Inc. in Metro Manila is seeking a high-energy Business Development Officer to drive growth in a fast-paced digital landscape. You will lead generation, consultative selling, and end-to-end sales cycles, communicating the value of digital marketing solutions to prospective clients.

The role emphasizes building strong client relationships, CRM discipline (HubSpot or similar), and collaboration with internal teams to tailor proposals and close deals.

Qualifications

• Strong digital marketing fundamentals including SEO, SEM, and web development.
• 4–5 years in Business Development, B2B sales, or account management.
• Proven ability to prospect, qualify leads, and close deals.
• Familiarity with HubSpot or similar CRM platforms.
• Experience selling digital marketing services is a plus.
• Ability to translate client needs into digital marketing solutions.

Responsibilities

• Lead generation and high-value B2B prospecting across industries.
• Consultative selling to identify client pain points and objectives.
• Manage full sales cycle from outreach to proposal and closing.
• Maintain accurate CRM records of opportunities and next steps.
• Build and maintain relationships with prospects and decision-makers.
• Collaborate with internal teams to tailor proposals and ensure feasibility.
• Monitor market trends and identify new opportunities.

Skills

Digital Marketing Knowledge

Sales Experience

B2B Sales Acumen

Consultative Selling

CRM Knowledge

Digital Marketing Agency Experience

Tools

HubSpot

Job description

We are looking for a high-energy, resilient, and proactive Business Development Officer to join our team. This role is designed for a true "go-getter"\ who thrives in the fast-paced digital landscape and possesses a "never-say-die"\ attitude toward hitting targets and closing deals.

The ideal candidate combines strong digital marketing knowledge with the grit and commercial mindset required for B2B sales. You understand how digital marketing solutions create business value, can confidently communicate these solutions to potential clients, and know how to move opportunities from initial conversations to closed deals.

Previous experience working in a Digital Marketing Agency is an advantage, particularly for candidates who have experience selling or working with services such as SEO, Paid Media, Web Development, and other digital marketing solutions.

Key Responsibilities

• Lead Generation & Prospecting: Proactively identify, research, and engage high-value B2B prospects across various industries.

• Consultative Selling: Understand client pain points, business objectives, and requirements, then recommend tailored digital marketing solutions including Web Development, SEO, Paid Media, and other digital services.

• Full Sales Cycle Management: Manage the complete sales journey from initial outreach and qualification to discovery calls, proposal presentations, negotiation, and final closing.

• CRM Management: Maintain accurate records of sales activities, opportunities, follow-ups, and pipelines using HubSpot or similar CRM platforms.

• Relationship Building: Develop and maintain strong relationships with prospects, clients, and key decision-makers.

• Process Optimization: Contribute to improving sales workflows, follow-up processes, and client onboarding procedures.

• Market Intelligence: Stay updated on digital marketing trends, industry developments, and competitor activities to identify new opportunities.

• Cross-Functional Collaboration: Work closely with internal teams to ensure proposals are feasible, client expectations are aligned, and handoffs are smooth.

Qualifications & Technical Skills

• Digital Marketing Knowledge: Must have a strong understanding of digital marketing fundamentals, including SEO, SEM/Paid Media, Web Development, and other digital marketing services.

• Sales Experience: 4–5 years of experience in Business Development, B2B Sales, or Account Management, preferably with proven experience managing the full sales cycle.

• B2B Sales Acumen: Proven ability to prospect, qualify leads, conduct discovery calls, handle objections, negotiate, and close deals.

• Consultative Selling: Ability to understand client needs and translate them into appropriate digital marketing solutions.

• CRM Knowledge: Familiarity with HubSpot or similar CRM platforms is an advantage.

• Digital Marketing Agency Experience: Previous experience working in a Digital Marketing Agency is an advantage, particularly experience selling or working with SEO, Paid Media, Web Development, or other digital marketing services.

Soft Skills & Core Attributes

• Relentless Drive & Initiative: A hardworking self-starter who actively creates opportunities instead of waiting for leads or instructions.

• Naturally Gregarious & Personable: A people person who is comfortable building rapport, communicating with clients, and engaging decision-makers.

• Strategic Persuasion: You don\'t just "sell"—you consult. You can identify client pain points, communicate value, and adapt your approach based on the client\'s needs.

• Strong Negotiation & Closing Skills: You are confident handling objections, negotiating with decision-makers, and moving opportunities toward a close.

• Problem-Solving Skills: When challenges arise during the sales process, you take initiative to identify solutions rather than waiting for direction.

• Open-Minded & Coachable: You are receptive to feedback and continuously look for ways to improve your sales approach and closing strategies.

• Resilient & Results-Oriented: You remain persistent and focused even when dealing with objections, rejection, or longer sales cycles.

What We\'re Looking For

• The Go-Getter: You don\'t wait for opportunities—you actively create and pursue them.

• The Digital-Savvy Seller: You understand digital marketing and can confidently explain the value of digital solutions to potential clients.

• The Responsible Partner: You take full ownership of your pipeline, follow-ups, client relationships, and results.

• The Strategist: You know how to assess opportunities, adapt your approach, and identify the right solution for each client.

• The Resilient Closer: You view objections as opportunities to understand the client better and move the conversation forward.

Key Performance Indicators (What Success Looks Like)

• Sales Consistency: Consistently closing qualified opportunities and contributing to monthly sales targets.

• Pipeline Generation: Maintaining a healthy pipeline of qualified B2B opportunities through proactive prospecting and lead generation.

• Conversion & Closing: Demonstrating the ability to move prospects through the sales funnel and successfully close deals.

• Proactivity: Consistently identifying new lead sources, prospects, partnerships, and revenue opportunities.

• CRM Discipline: Maintaining accurate and up-to-date sales activities, pipelines, and follow-up sequences.

• Client Relationship Management: Building strong relationships with prospects and clients while supporting long-term business opportunities.

• Revenue Growth: Contributing to the agency\'s growth by consistently generating new business and developing sustainable client relationships.