Brand Strategy & P&L Lead, FMCG

Asia Brewery Incorporated; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Asia Brewery Incorporated in Makati is seeking a seasoned Brand Manager to lead P&L and portfolio strategy within a fast-moving consumer goods environment. You will coordinate with trade marketing and sales management to optimize brand performance and profitability.

Responsibilities include analyzing market trends, forecasting volume, and developing campaigns across TV, print, digital, and in-store activations. Strong collaboration with internal and external stakeholders is essential to succeed.

Qualifications

• 4-year business degree or equivalent

Responsibilities

• Manage P&L and portfolio strategy for brand.
• Lead business processes including qualifying, packaging, pricing, budgeting and forecast.
• Analyze sales performance, market conditions and competition to improve market position.
• Drive product positioning and competitive selling strategies with cross-functional teams.
• Develop and launch business-building programs and new products.

Education

Bachelor's degree in Business

Job description

Asia Brewery Incorporated in Makati is seeking a seasoned Brand Manager to lead P&L and portfolio strategy within a fast-moving consumer goods environment. You will coordinate with trade marketing and sales management to optimize brand performance and profitability.

Responsibilities include analyzing market trends, forecasting volume, and developing campaigns across TV, print, digital, and in-store activations. Strong collaboration with internal and external stakeholders is essential to succeed.