Brand Strategy & Campaign Lead (FMCG/CPG)

PepsiCo; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

PepsiCo Philippines is seeking a Brand Manager for the Non-Carbonated Beverages portfolio. You will drive portfolio strategy, lead end-to-end execution, and manage daily business processes with strong ownership and controls.

Lead 360 marketing campaigns across mass media, digital, and on-ground activation with global/regional partners. Drive insights, analytics, and performance metrics to grow market share while navigating a FOBO framework with bottlers.

Qualifications

• Bachelor's degree in a relevant field.
• 5+ years work experience in Brand Manager role.
• Familiarity with marketing discipline, preferably in FMCG/CPG environment.
• Strong Project Management skills - resourcing and implementation of the project.

Responsibilities

• Strategic planning development and execution.
• Lead all marketing campaign and communications work.
• Commercial and business acumen including P&L understanding.
• Franchise management in FOBO model.
• Project and business management with internal/external stakeholders.

Skills

Brand management

Campaign management

Strategy development

Analytical skills

Communication skills

Project management

Stakeholder management

Education

Bachelor's degree

Job description

PepsiCo Philippines is seeking a Brand Manager for the Non-Carbonated Beverages portfolio. You will drive portfolio strategy, lead end-to-end execution, and manage daily business processes with strong ownership and controls.

Lead 360 marketing campaigns across mass media, digital, and on-ground activation with global/regional partners. Drive insights, analytics, and performance metrics to grow market share while navigating a FOBO framework with bottlers.