Brand Strategy Lead – FMCG/Beverages & Growth

Asia Brewery Incorporated; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Asia Brewery Incorporated is seeking a dynamic Brand Manager to lead the brand P&L, portfolio strategy, and cross-functional initiatives in the FMCG beverage sector.

You will analyze market conditions, drive product positioning, oversee forecasting and budgeting with the management team, and collaborate with trade marketing and sales to grow market share and profitability while launching effective campaigns and building strong stakeholder relationships.

Qualifications

• Must have a degree in Marketing or Business Administration.
• With at least 2 years experience handling FMCG brands (preferably beverage).
• Possesses good organizational and project management skills.
• Excellent oral and written communication skills.

Responsibilities

• Manage Brand P&L and portfolio strategy.
• Oversee business processes including qualifying, packaging, pricing, stakeholder alignment, forecasting, and budgeting with management.
• Analyze sales performance, competitive information, and market conditions to boost business and competitiveness.
• Lead product positioning and selling strategies; manage logistics, market share, and profitability with trade marketing and sales teams.
• Identify, develop, and launch business-building programs and products.
• Collaborate with sales to generate sustainable sales and align with market plans; build relationships with stakeholders.
• Conceptualize strategic initiatives and implement campaign details.
• Execute projects and strategies with cross-functional teams.

Skills

Brand management

P&L management

Strategic planning

Communication

Cross-functional teamwork

Education

Bachelor's degree in Marketing or Business Administration

Job description

Asia Brewery Incorporated is seeking a dynamic Brand Manager to lead the brand P&L, portfolio strategy, and cross-functional initiatives in the FMCG beverage sector.

You will analyze market conditions, drive product positioning, oversee forecasting and budgeting with the management team, and collaborate with trade marketing and sales to grow market share and profitability while launching effective campaigns and building strong stakeholder relationships.