Brand Growth Leader - FMCG Strategy & Activation

Private Advertiser

Metro Manila

On-site

PHP 600,000 - 1,200,000

Full time

4 days ago

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Job summary

Private Advertiser in the Philippines is seeking a strategic Brand Manager to lead growth for an established FMCG portfolio. You will own brand tactics, consumer insights, and communications planning, collaborating with cross-functional teams to drive performance.

The role emphasizes analytics, project management, and compliant execution of brand plans within local regulations. You will manage end-to-end campaigns, budget investments, and stakeholder communications to strengthen brand power and

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or related field.
At least 5 or more years of experience in brand management or brand marketing.
Direct FMCG experience is highly preferred.
Strong analytical skills with proficiency in Excel and market data tools.
Exceptional project management and stakeholder communication in a fast-paced environment.

Responsibilities

Support Brand Growth by implementing brand tactics online and offline.
Conduct consumer immersions and develop Target Consumer Portraits.
Collaborate with strategic business units to refine brand essence and vision.
Monitor performance and generate actions to maintain or improve brand preference.
Plan and execute marketing activities to strengthen brand power.