Brand Strategy Manager

The Medical City; Pasig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

The Medical City seeks a Manager - Brand Strategy & Integration to translate enterprise marketing strategy into an integrated brand, PR, planning, and market intelligence program across the organization.

You will drive governance, planning, and performance measurement to ensure consistency, alignment, and execution excellence. This role connects strategy, data, and brand to support enterprise growth across business units.

Qualifications

• Degree in Marketing or Communications.
• Experience leading marketing and brand-building campaigns with measurable ROI.
• Strong analytics, performance measurement and attribution skills.
• Ability to translate market research and insights into actionable business recommendations.
• Experience collaborating with creative, media, research, and agency partners.

Responsibilities

• Drive Enterprise Brand Strategy by strengthening OneTMC brand positioning across the enterprise.
• Lead Marketing Planning & Campaign Integration with go-to-market frameworks and channel strategies.
• Own Enterprise Marketing Governance including brand calendar and governance standards.
• Drive Performance & Marketing Analytics through dashboards, KPI trackers, and reporting systems.
• Manage Strategic Marketing Initiatives coordinating ATL campaigns and cross-functional teams.
• Build Organizational Capability by coaching stakeholders in planning, governance, and measurement.

Skills

Brand strategy

Marketing analytics

Performance measurement

Market intelligence

Stakeholder influence

Cross-functional coordination

Strategic thinking

Campaign governance

Commercial outcomes

Education

Marketing/Communications degree

Job description

This is not a traditional marketing role. As Manager - Brand Strategy & Integration, you will lead the translation of enterprise marketing strategy into integrated brand, public relations, marketing planning, and market intelligence initiatives across The Medical City. You will establish governance frameworks, planning disciplines, and performance measurement mechanisms that ensure consistency, alignment, and execution excellence across business units.

You will serve as the engine behind enterprise marketing alignment-connecting campaign execution, brand stewardship, market intelligence, and performance analytics to strengthen the OneTMC brand and support business growth.

This role is ideal for a marketing leader who thrives on connecting strategy, data, and execution at scale.

What You'll Actually Do

Drive Enterprise Brand Strategy

• Lead the execution of brand strategies that strengthen OneTMC brand positioning across the enterprise.
• Manage brand performance through tracking, monitoring, and effectiveness assessments.
• Ensure all branding activities align with enterprise priorities and marketing objectives.

Lead Marketing Planning & Campaign Integration

• Translate enterprise marketing strategies into campaign blueprints, implementation plans, milestones, and channel strategies.
• Develop and maintain enterprise go-to-market frameworks covering campaigns, content, events, and other marketing initiatives.
• Coordinate campaign planning and execution across business units and key stakeholders.

Own Enterprise Marketing Governance

• Manage the Enterprise Brand Calendar as the single source of truth for marketing initiatives.
• Lead marketing planning governance, campaign reviews, implementation workshops, and alignment sessions.
• Maintain planning templates, governance standards, and implementation documentation.

Drive Performance & Marketing Analytics

• Lead consolidation and monitoring of enterprise marketing performance reports.
• Maintain dashboards, KPI trackers, scorecards, and reporting systems.
• Monitor campaign performance, budget utilization, and marketing investments.
• Identify trends, opportunities, risks, and performance gaps requiring leadership attention.
• Consolidate consumer insights, competitive intelligence, market research, and business unit intelligence into actionable recommendations.
• Analyze campaign performance, industry trends, and market developments.
• Maintain the enterprise market intelligence repository and knowledge base.
• Support strategic decision-making through analytics, reporting, and business intelligence.

Manage Strategic Marketing Initiatives

• Coordinate integrated ATL campaigns and enterprise marketing initiatives across multiple channels.
• Collaborate closely with Business Unit Marketing teams, Brand & PR, Content & Media, Multimedia Arts, Corporate Communications, and agency partners.
• Support strategic enterprise projects through research, analytics, and performance reporting.

Build Organizational Capability

• Coach and guide stakeholders in marketing planning, campaign governance, and performance measurement.
• Drive capability building by sharing best practices, planning frameworks, and market intelligence insights.

Who You Are

• A graduate of Marketing, Communications, or a related field.
• Experienced in developing and executing marketing and brand-building campaigns that drive ROI, market penetration, and share growth.
• Strong in marketing analytics, performance measurement, revenue attribution, and market intelligence.
• Skilled at translating market research and insights into actionable business recommendations.
• Experienced working with creative, media, research, and marketing agencies.
• Able to influence stakeholders, coordinate cross-functional teams, and drive enterprise alignment.
• Analytical, strategic, and highly organized, with a deep appreciation for both brand building and commercial outcomes.

What You’ll Get

• A highly visible role shaping enterprise marketing strategy and brand consistency.
• Exposure to executive leadership, cross-functional teams, and enterprise-wide initiatives.
• An opportunity to influence marketing investment decisions, campaign effectiveness, and long-term brand growth.
• A platform to drive marketing innovation, governance, and business performance across a leading healthcare organization.

If you're looking for a role focused solely on campaign execution- this isn't it.

But if you're ready to connect strategy, data, brand, and execution to drive enterprise-wide impact, we want to hear from you.