Growth & Marketing Strategy Lead

The Medical City; Pasig; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

The Medical City is seeking a Manager – Marketing to lead the marketing function of an assigned Business Unit, driving revenue growth, EBITDA, and marketing ROI through data-driven strategies and brand-building campaigns. You’ll partner with the BU CEO or Hospital Director, delivering insights, market intelligence, and integrated marketing services to support growth and differentiation.

This role balances strategic thinking with execution excellence.

Qualifications

• Graduate in Marketing/Communications or related field.
• Experience driving market growth, revenue, market share, and ROI through marketing strategies.
• Experience leading campaigns with measurable results in brand and performance marketing.
• Strong commercial analysis, market intelligence, and strategic planning.

Responsibilities

• Drive BU revenue, EBITDA, and ROI through marketing strategies and service-line planning.
• Provide commercial and operational insights to leadership to support performance.
• Identify opportunities for revenue expansion and market penetration.
• Develop annual marketing plans aligned with enterprise priorities.
• Design campaigns that strengthen brand equity and positioning.
• Ensure brand standards and customer experience consistency across channels.
• Oversee ATL, digital, events, PR, and service-line marketing strategies.
• Champion customer experience initiatives using NPS/CSAT and journey mapping.
• Monitor campaign performance and translate learnings into improvements.
• Lead market intelligence, competitive analysis, and customer insights programs.
• Translate insights into actionable recommendations for commercial and marketing strategy.
• Provide leadership with regular performance dashboards and strategic recommendations.
• Build, coach, and develop a high-performing marketing team.
• Set clear goals aligned with priorities and foster accountability and collaboration.

Skills

Leadership

Marketing strategy

Brand management

Team building

Data-driven marketing

Education

Bachelor's degree in Marketing or Communications

Job description

The Medical City is seeking a Manager – Marketing to lead the marketing function of an assigned Business Unit, driving revenue growth, EBITDA, and marketing ROI through data-driven strategies and brand-building campaigns. You’ll partner with the BU CEO or Hospital Director, delivering insights, market intelligence, and integrated marketing services to support growth and differentiation.

This role balances strategic thinking with execution excellence.