Marketing Manager

The Medical City; Pasig; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

The Medical City is seeking a Manager – Marketing to lead the marketing function of an assigned Business Unit, driving revenue growth, EBITDA, and marketing ROI through data-driven strategies and brand-building campaigns. You’ll partner with the BU CEO or Hospital Director, delivering insights, market intelligence, and integrated marketing services to support growth and differentiation.

This role balances strategic thinking with execution excellence.

Qualifications

• Graduate in Marketing/Communications or related field.
• Experience driving market growth, revenue, market share, and ROI through marketing strategies.
• Experience leading campaigns with measurable results in brand and performance marketing.
• Strong commercial analysis, market intelligence, and strategic planning.

Responsibilities

• Drive BU revenue, EBITDA, and ROI through marketing strategies and service-line planning.
• Provide commercial and operational insights to leadership to support performance.
• Identify opportunities for revenue expansion and market penetration.
• Develop annual marketing plans aligned with enterprise priorities.
• Design campaigns that strengthen brand equity and positioning.
• Ensure brand standards and customer experience consistency across channels.
• Oversee ATL, digital, events, PR, and service-line marketing strategies.
• Champion customer experience initiatives using NPS/CSAT and journey mapping.
• Monitor campaign performance and translate learnings into improvements.
• Lead market intelligence, competitive analysis, and customer insights programs.
• Translate insights into actionable recommendations for commercial and marketing strategy.
• Provide leadership with regular performance dashboards and strategic recommendations.
• Build, coach, and develop a high-performing marketing team.
• Set clear goals aligned with priorities and foster accountability and collaboration.

Skills

Leadership

Marketing strategy

Brand management

Team building

Data-driven marketing

Education

Bachelor's degree in Marketing or Communications

Job description

This is not a traditional marketing management role. As Manager – Marketing, you will lead the marketing function of an assigned Business Unit, driving revenue growth, EBITDA performance, and marketing return on investment through data-driven marketing strategies, brand-building initiatives, and customer-focused campaigns.

You will serve as the strategic marketing partner to the Business Unit CEO or Hospital Director, providing commercial insights, business intelligence, and integrated marketing services that support organizational growth and competitive differentiation.

This role is ideal for a leader who can balance strategic thinking, commercial acumen, and execution excellence.

What You’ll Actually Do

Drive Revenue Growth & Commercial Performance

• Deliver the Business Unit’s revenue, EBITDA, and marketing ROI objectives through effective marketing and service-line strategies.
• Provide commercial and operational insights to leadership teams to support business performance and profitability.
• Identify growth opportunities that contribute to revenue expansion, market penetration, and service-line growth.
• Develop and execute annual marketing plans aligned with enterprise priorities and Business Unit objectives.
• Design and implement tactical marketing campaigns that strengthen brand equity and competitive positioning.
• Ensure consistent application of enterprise brand standards and customer experience principles.

Manage Marketing Campaigns & Customer Experience

• Oversee ATL campaigns, digital initiatives, events, branding programs, public relations activities, and service-line marketing strategies.
• Champion customer experience initiatives using NPS, CSAT, customer journey mapping, and service diagnostics.
• Monitor campaign performance and translate learnings into improved marketing effectiveness.
• Lead the development and consolidation of market intelligence, competitive analysis, market share studies, and customer insights.
• Translate market and customer intelligence into actionable recommendations that influence commercial and marketing strategies.
• Provide leadership with regular performance reports, dashboards, and strategic recommendations.

Lead & Develop the Team

• Build, coach, and develop a highly engaged marketing team.
• Establish clear goals aligned with Business Unit and enterprise priorities.
• Foster a culture of accountability, collaboration, innovation, and data-driven decision making.

Who You Are

• A graduate of Marketing, Communications, or a related field.
• Brings experience in driving market growth, revenue, market share, and marketing ROI through successful marketing strategies and campaigns.
• Has experience developing and executing brand, customer acquisition, and performance marketing initiatives with measurable results.
• Experienced in leading teams and managing resources to achieve business outcomes.
• Strong in commercial analysis, market intelligence, customer experience, and strategic planning.
• Comfortable presenting recommendations and business insights to senior leaders and executive committees.

What You’ll Get

• A highly visible leadership role driving business growth and marketing performance.
• Direct influence on brand strategy, customer experience, and revenue generation.
• Exposure to executive-level decision-making and enterprise-wide business initiatives.
• Opportunity to build market-leading campaigns and shape the future growth trajectory of the organization.

If you're looking for a role focused solely on executing campaigns—this isn't it.

But if you're ready to lead growth, shape market strategy, and drive measurable business results through marketing, we want to hear from you.