Enterprise Brand Strategy Lead

The Medical City; Pasig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

The Medical City seeks a Manager - Brand Strategy & Integration to translate enterprise marketing strategy into an integrated brand, PR, planning, and market intelligence program across the organization.

You will drive governance, planning, and performance measurement to ensure consistency, alignment, and execution excellence. This role connects strategy, data, and brand to support enterprise growth across business units.

Qualifications

• Degree in Marketing or Communications.
• Experience leading marketing and brand-building campaigns with measurable ROI.
• Strong analytics, performance measurement and attribution skills.
• Ability to translate market research and insights into actionable business recommendations.
• Experience collaborating with creative, media, research, and agency partners.

Responsibilities

• Drive Enterprise Brand Strategy by strengthening OneTMC brand positioning across the enterprise.
• Lead Marketing Planning & Campaign Integration with go-to-market frameworks and channel strategies.
• Own Enterprise Marketing Governance including brand calendar and governance standards.
• Drive Performance & Marketing Analytics through dashboards, KPI trackers, and reporting systems.
• Manage Strategic Marketing Initiatives coordinating ATL campaigns and cross-functional teams.
• Build Organizational Capability by coaching stakeholders in planning, governance, and measurement.

Skills

Brand strategy

Marketing analytics

Performance measurement

Market intelligence

Stakeholder influence

Cross-functional coordination

Strategic thinking

Campaign governance

Commercial outcomes

Education

Marketing/Communications degree

Job description

The Medical City seeks a Manager - Brand Strategy & Integration to translate enterprise marketing strategy into an integrated brand, PR, planning, and market intelligence program across the organization.

You will drive governance, planning, and performance measurement to ensure consistency, alignment, and execution excellence. This role connects strategy, data, and brand to support enterprise growth across business units.