Brand Strategy & Growth Lead

GoTyme PH (Philippines); Quezon City; On-site; PHP 900,000 - 1,700,000; Full time

Job summary

GoTyme Bank is seeking a Brand Lead to ensure brand identity aligns with strategy and drives market impact in a fast-paced fintech environment. You will build and execute B2C campaigns, collaborate across product, creative, digital, and analytics teams, and lead brand partnerships end-to-end to keep the brand relevant.

This role focuses on launching products with the brand strategy at the forefront, delivering creative, data-driven campaigns that elevate awareness, loyalty, and growth in the

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
• Minimum 4–6 years of experience in brand management, marketing strategy, or integrated campaign management, preferably in fintech, tech, or consumer B2C.
• Proven experience running brand activations and events, from concept to on-ground execution.
• Experience negotiating and managing vendor/partner contracts, ideally with exposure to procurement or legal processes.
• Strong understanding of consumer journey, messaging, and communications strategy across channels.
• Demonstrated ability to lead and align cross-functional teams without direct authority.

Responsibilities

• Go-To-Market Execution: Lead the development and execution of innovative marketing strategies to launch and grow GoTyme Bank’s product offerings and brand-led initiatives.
• Cross-functional Collaboration: Work closely with product, creative, digital, and analytics teams to deliver data-driven, results-oriented campaigns that strengthen brand awareness and customer engagement.
• Campaign Performance Analysis: Understand and analyze market research and track campaign performance. Use insights to optimize strategies and ensure the effectiveness of all marketing initiatives.
• Act as the guardrail for the brand: reviewing and guiding what other teams put out to ensure it reflects and reinforces the brand strategy, identity and positioning.
• Competitive Analysis: Continuously monitor trends and competitor activities to identify opportunities that help GoTyme Bank remain relevant, top of mind and distinct in a highly competitive industry.

Skills

Brand management

Marketing strategy

Integrated campaigns

Cross-functional leadership

Education

Bachelor’s or Master’s in Marketing/Business/Communications

Job description

GoTyme Bank is seeking a Brand Lead to ensure brand identity aligns with strategy and drives market impact in a fast-paced fintech environment. You will build and execute B2C campaigns, collaborate across product, creative, digital, and analytics teams, and lead brand partnerships end-to-end to keep the brand relevant.

This role focuses on launching products with the brand strategy at the forefront, delivering creative, data-driven campaigns that elevate awareness, loyalty, and growth in the