Lending Product Marketing Lead

GoTyme; Quezon City; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

GoTyme Bank in the Philippines is seeking a Product Marketing Lead to drive the go-to-market strategy for lending products, translating capabilities into compelling customer value propositions and programs that acquire, activate, adopt, and retain customers.

You will lead cross-functional collaboration with Propositions, Data & Analytics, Brand, Sales, Performance Marketing, Risk, Operations, and Customer Service to ensure timely, customer-centric launches across multiple channels and

Qualifications

• Bachelor’s degree required in marketing or related field.
• 3+ years in product marketing, growth marketing, or similar roles.
• Fintech, digital banking, lending experience preferred.
• Experience launching GTM programs and cross-functional engagement highly preferred.
• Strong marketing strategy, planning, and execution skills.
• Excellent communication and collaboration abilities.

Responsibilities

• Develops go-to-market programs for lending products that communicate customer value and drive acquisition.
• Collaborates with propositions, data, brand, sales, and other teams to ensure customer-centric launches.
• Plans budgets, briefs, channel strategies, and performance monitoring for timely execution.
• Creates channel-specific messaging and enablement across sales, service, and marketing teams.
• Analyzes market, customer, and competitive data to strengthen positioning.
• Leads messaging frameworks and value propositions aligned with business goals.
• Drives opportunities to improve customer journeys and funnel performance.

Skills

Marketing strategy

Planning & execution

Project management

Stakeholder management

Excellent communication

Education

Bachelor’s degree in Marketing, Business Administration/ Management, or related field

Job description

GoTyme Bank in the Philippines is seeking a Product Marketing Lead to drive the go-to-market strategy for lending products, translating capabilities into compelling customer value propositions and programs that acquire, activate, adopt, and retain customers.

You will lead cross-functional collaboration with Propositions, Data & Analytics, Brand, Sales, Performance Marketing, Risk, Operations, and Customer Service to ensure timely, customer-centric launches across multiple channels and