Brand Strategy Director

Philippine Dragon Media Network (菲龙网 Fei Long Wang); Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

The Philippine Dragon Media Network (菲龙网 Fei Long Wang) is seeking a Brand Strategy Lead / Brand Director to lead brand positioning and market entry strategies. This role involves overseeing market research, integrated marketing planning, and client ownership.

The ideal candidate will have at least 8 years of experience in brand strategy with a strong agency background, capable of independently leading the strategy and mentoring a team.

Qualifications

• 8+ years experience in brand strategy or agency-side planning.
• Strong agency background, proven leadership across branding accounts.
• Ability to lead strategy independently and mentor teams.

Responsibilities

• Lead development of brand positioning and marketing strategies.
• Oversee market research and competitor analysis.
• Lead senior-level client presentations and own branding accounts.

Skills

Brand positioning

Messaging frameworks

GTM strategy

Cultural localization strategy

Campaign platform development

Job description

The Philippine Dragon Media Network (菲龙网 Fei Long Wang) is seeking a Brand Strategy Lead / Brand Director to lead brand positioning and market entry strategies. This role involves overseeing market research, integrated marketing planning, and client ownership.

The ideal candidate will have at least 8 years of experience in brand strategy with a strong agency background, capable of independently leading the strategy and mentoring a team.