Brand Strategy Lead: GTM & Campaigns

Feilong Information Technology Inc.; Manila; Hybrid; PHP 900,000 - 1,100,000; Full time

Benefits offered by this job

Performance Bonus

Anniversary Gifts

Job summary

Feilong Information Technology Inc. in Manila seeks an experienced branding strategist to lead brand positioning, GTM planning, and campaign strategy for diverse clients entering the Philippine market. The role requires strong agency experience, client leadership, and proven deck-building skills.

You will guide messaging, market-entry strategies, and cross-channel campaigns across events, PR, social, digital, and influencer partnerships, ensuring brand consistency across touchpoints.

Qualifications

• 5–8 years experience in branding, strategy, or agency planning.
• Must have strong agency-side experience (client handling + execution ownership).
• Strong experience in brand positioning, GTM, and campaign strategy.
• Ability to independently lead client presentations.
• Experience managing multiple accounts simultaneously.
• Strong strategic writing and deck-building skills.

Responsibilities

• Develop brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for clients entering or growing in the Philippines.
• Conduct market research, competitor analysis, audience profiling, perception audits, and cultural localization studies.
• Translate international or China-based brand directions into strategies that fit Filipino consumers.
• Identify client business challenges and turn them into clear strategic direction.
• Build full strategic decks from insight to execution recommendation.
• Connect brand strategy to execution across events, PR, social media, OOH, digital ads, dealer activations, influencer marketing, and media partnerships.
• Create campaign frameworks that guide creative, media, content, and event teams.
• Help shape launch plans for automotive, tech, gaming, lifestyle, and consumer brands.
• Ensure brand consistency across all touchpoints (showroom, mall activations, events, digital, outdoor, etc.)
• Lead end-to-end branding projects across multiple accounts.
• Brief and manage creative, content, and design teams.
• Present strategies to clients (founders, CMOs, GMs).
• Manage timelines, revisions, and client relationships.
• Support SOW creation and project scoping.
• Mentor junior and mid-level staff.

Skills

Brand positioning

GTM strategy

Campaign planning

Deck-building

Client presentations

Account management

Education

Bachelor's degree

Job description

Feilong Information Technology Inc. in Manila seeks an experienced branding strategist to lead brand positioning, GTM planning, and campaign strategy for diverse clients entering the Philippine market. The role requires strong agency experience, client leadership, and proven deck-building skills.

You will guide messaging, market-entry strategies, and cross-channel campaigns across events, PR, social, digital, and influencer partnerships, ensuring brand consistency across touchpoints.