Brand Strategy Lead/ Brand Director

Philippine Dragon Media Network (菲龙网 Fei Long Wang); Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

The Philippine Dragon Media Network (菲龙网 Fei Long Wang) is seeking a Brand Strategy Lead / Brand Director to lead brand positioning and market entry strategies. This role involves overseeing market research, integrated marketing planning, and client ownership.

The ideal candidate will have at least 8 years of experience in brand strategy with a strong agency background, capable of independently leading the strategy and mentoring a team.

Qualifications

• 8+ years experience in brand strategy or agency-side planning.
• Strong agency background, proven leadership across branding accounts.
• Ability to lead strategy independently and mentor teams.

Responsibilities

• Lead development of brand positioning and marketing strategies.
• Oversee market research and competitor analysis.
• Lead senior-level client presentations and own branding accounts.

Skills

Brand positioning

Messaging frameworks

GTM strategy

Cultural localization strategy

Campaign platform development

Job description

Job Title: Brand Strategy Lead / Brand Director

Key Responsibilities

Brand Strategy & Market Entry

• Lead development of brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for high-level clients
• Oversee market research, competitor analysis, audience profiling, perception audits, and cultural localization strategies
• Translate international or China-based brand directions into locally relevant Philippine strategies
• Diagnose complex business problems and convert them into clear strategic directions
• Lead full strategic deck development from insight to execution across all accounts

Integrated Marketing Planning

• Integrate brand strategy with execution across all marketing channels: events, PR, social media, OOH, digital, influencer, retail, dealer networks, and partnerships
• Design campaign systems and frameworks that guide creative, media, and production teams
• Oversee launch strategies for automotive, tech, gaming, FMCG, and lifestyle brands
• Ensure full brand consistency across all consumer touchpoints (offline and online)

Leadership & Client Ownership

• Lead senior-level client presentations (founders, CMOs, country GMs)
• Own multiple branding accounts and ensure strategic consistency across them
• Oversee all strategic outputs for quality and direction
• Lead SOW development, proposals, and scoping for new business
• Mentor and guide managers, executives, and junior team members
• Help build and scale the agencys branding capability as a service line

Qualifications

• 8+ years experience in brand strategy, branding, or agency-side planning
• Strong agency background (non-negotiable)
• Proven leadership across multiple branding accounts
• Deep expertise in:
• Brand positioning
• Messaging frameworks
• Brand architecture
• GTM strategy
• Campaign platform development
• Cultural localization strategy

Skill Requirement

• Strong executive presence and client-facing ability
• Ability to independently lead strategy without supervision
• Experience mentoring teams and managing delivery quality