Marketing Specialist

Private Advertiser; Balagtas; On-site; PHP 350,000 - 520,000; Full time

Job summary

PHILDA INTERNATIONAL CORPORATION in Balagtas, Bulacan is seeking a Marketing Specialist to develop and execute marketing strategies that promote our brand, products and services. This full-time role focuses on creating campaigns across digital and traditional channels, plus content management to boost growth and visibility.

The position requires 2–4 years in marketing, strong writing and communication, and proficiency with digital tools and CMS.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration or a related field, or equivalent professional experience
• 2-4 years of professional experience in marketing, marketing communications or a related role
• Strong written and verbal communication skills with the ability to create persuasive and engaging content
• Proficiency with digital marketing tools and platforms, including social media management, email marketing software and content management systems
• Demonstrated experience with marketing analytics, data interpretation and performance tracking tools
• Creative thinking and problem-solving abilities with a strategic mindset
• Strong organisational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Proficiency in Microsoft Office Suite and graphic design tools such as Canva or Adobe Creative Suite
• Excellent interpersonal and teamwork skills with the ability to collaborate effectively across departments
• Experience with social media analytics and influencer marketing is a plus

Responsibilities

• Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email and traditional marketing platforms
• Create and manage marketing content, including copy, graphics, videos and multimedia materials that align with brand guidelines and campaign objectives
• Conduct market research and competitive analysis to identify opportunities, trends and insights that inform marketing strategies
• Manage social media accounts and engage with audiences to build brand awareness, foster community engagement and drive customer loyalty
• Monitor and analyse marketing performance metrics, campaign results and ROI to optimise marketing effectiveness and inform decision-making
• Collaborate with internal teams, including sales, product development and senior management, to ensure marketing initiatives support business objectives
• Assist in the planning and execution of marketing events, product launches and promotional activities
• Support the development of marketing materials, presentations and collateral for various stakeholders and platforms
• Stay current with industry trends, best practices and emerging technologies in marketing and communications
• Experience with social media analytics and influencer marketing is a plus

Skills

Content creation

Digital marketing

Social media

Campaign management

Education

Bachelor's degree in Marketing

Related field experience

Tools

Canva

Adobe Creative Cloud

CMS

Email marketing tools

Social media analytics tools

Job description

About the role

We are seeking a talented and driven Marketing Specialist to join PHILDA INTERNATIONAL CORPORATION in Balagtas, Bulacan. This is a full-time position that plays a crucial role in developing and executing marketing strategies to promote our brand, products and services. As a Marketing Specialist, you will be responsible for creating compelling marketing campaigns, managing digital and traditional marketing channels, and contributing to the overall growth and visibility of the organisation. This role is essential to our mission of delivering innovative solutions to our target market and establishing PHILDA INTERNATIONAL CORPORATION as a leading player in our industry.

Key responsibilities

• Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email and traditional marketing platforms


• Create and manage marketing content, including copy, graphics, videos and multimedia materials that align with brand guidelines and campaign objectives


• Conduct market research and competitive analysis to identify opportunities, trends and insights that inform marketing strategies


• Manage social media accounts and engage with audiences to build brand awareness, foster community engagement and drive customer loyalty


• Monitor and analyse marketing performance metrics, campaign results and ROI to optimise marketing effectiveness and inform decision-making


• Collaborate with internal teams, including sales, product development and senior management, to ensure marketing initiatives support business objectives


• Assist in the planning and execution of marketing events, product launches and promotional activities


• Support the development of marketing materials, presentations and collateral for various stakeholders and platforms


• Stay current with industry trends, best practices and emerging technologies in marketing and communications

What we're looking for

• Bachelor's degree in Marketing, Communications, Business Administration or a related field, or equivalent professional experience


• 2-4 years of professional experience in marketing, marketing communications or a related role


• Strong written and verbal communication skills with the ability to create persuasive and engaging content


• Proficiency with digital marketing tools and platforms, including social media management, email marketing software and content management systems


• Demonstrated experience with marketing analytics, data interpretation and performance tracking tools


• Creative thinking and problem-solving abilities with a strategic mindset


• Strong organisational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously


• Proficiency in Microsoft Office Suite and graphic design tools such as Canva or Adobe Creative Suite


• Excellent interpersonal and teamwork skills with the ability to collaborate effectively across departments

• Experience with social media analytics and influencer marketing is a plus

What we offer

At PHILDA INTERNATIONAL CORPORATION, we are committed to fostering a dynamic and supportive work environment where our employees can thrive and grow. We offer competitive compensation packages commensurate with experience and qualifications. Our benefits include comprehensive health insurance coverage, opportunities for professional development and training, career progression opportunities within a growing organisation, and a collaborative workplace culture that values innovation and teamwork. We believe in work-life balance and provide a supportive environment where employees can achieve their professional goals whilst maintaining personal wellbeing. We encourage creativity and reward contributions that drive business success.

About us

PHILDA INTERNATIONAL CORPORATION is a progressive and forward-thinking organisation committed to delivering innovative products and services that make a meaningful impact in our industry. With a focus on quality, reliability and customer satisfaction, we have established ourselves as a trusted partner for our clients and stakeholders. Our company culture emphasises collaboration, continuous improvement and professional excellence. We are dedicated to fostering an inclusive workplace where diverse talents are valued and where every team member has the opportunity to contribute to our collective success and growth.