Brand Officer

First Gen Corporation; Pasig; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

First Gen Corporation is seeking a seasoned branding professional to oversee corporate branding, manage reputation, and develop consistent brand guidelines across all channels.

You will coordinate PR activities with the Corp Communications Team, align messaging with the parent company, and lead brand studies to identify improvement opportunities in a dynamic market.

Qualifications

• Bachelor's degree in Communications, Advertising, Marketing.
• 5+ years of experience in advertising agencies, telco or FMCG.

Responsibilities

• Oversee corporate branding, manage brand reputation and build positive perception.
• Develop, govern and enforce brand guidelines for First Gen across all channels.
• Manage social media engagement and online branding.
• Support public relations and advocacy, in close coordination with Corp Communications Team.
• Coordinate internal branding efforts to maintain cohesive messaging across employer branding and CSR initiatives.
• Lead brand perception studies and analyze brand performance through metrics, customer feedback, and market trends to identify opportunities for improvement.
• Align with parent company for corporate guidelines and co-branding protocols, as needed.
• Handle other special projects that may be assigned.

Education

Bachelor's degree in Communications, Advertising, Marketing

Job description

• Oversee corporate branding, manage brand reputation and build positive perception
• Develop, govern and enforce brand guidelines for First Gen across all channels.
• Manage social media engagement and online branding.
• Support public relations and advocacy, in close coordination with Corp Communications Team
• Coordinate internal branding efforts to maintain cohesive messaging across employer branding and CSR initiatives
• Lead brand perception studies and analyze brand performance through metrics, customer feedback, and market trends (in relation to competitor activities or consumer behavior) to identify opportunities for improvement.
• Align with parent company for corporate guidelines and co-branding protocols, as needed.
• Handle other special projects that may be assigned.

Qualifications:

• Bachelor's degree in Communications, Advertising, Marketing
• With at least 5 years experience in advertising agencies, telco or FMCG