Brand Officer

PLDT Inc.; Makati; Presencial; PHP 600.000 - 1.200.000; Jornada completa

Descripción de la vacante

PLDT Inc. in Metro Manila is seeking a Marketing/Product professional to develop and execute products, promotions, and campaigns that deliver relevant consumer solutions.

You will lead digital-first brand initiatives, shape strategy from insights and market data, and collaborate with cross-functional teams to align priorities and launches.

Formación

• 2–4 years of experience in a Product or Marketing role.
• Experience coordinating cross-functional and cross-cultural teams.
• Experience in Integrated Marketing Communications (IMC) planning and execution, including leading teams in large-scale, complex programs.
• Experience in social media and influencer marketing, including deriving measurements for ROI.
• Business finance skills and/or exposure.
• Strong bias for action and results orientation.
• Ability to analyze both qualitative and quantitative data.
• Knowledge of the 4Ps, strategy formulation and planning, project management, market intelligence, product marketing, and go-to-market strategies.
• Strong analytical, strategic thinking, communication, presentation, negotiation, interpersonal, and creative problem-solving skills

Responsabilidades

• Develop and execute products, promotions, and campaigns that provide relevant consumer solutions.
• Create strategies around digital-first initiatives to drive brand perception, revenue, and consumer engagement.
• Shape brand strategy through user insights, market data, competitive research, and understanding of national, localized, and segment requirements.
• Collaborate with Product, GTM, and internal and external partners to align priorities and execute brand initiatives and best practices.
• Coordinate internal and external product and campaign launches.

Conocimientos

Cross-functional coordination

IMC planning

Social media marketing ROI

Data analysis

4Ps strategy

Go-to-market

Communication

Presentation

Negotiation

Interpersonal skills

Educación

Business/Marketing degree

Descripción del empleo

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Graduate of Business Management, Communications, Marketing, or a related course.

Qualifications

• 2–4 years of experience in a Product or Marketing role
• Experience coordinating and managing cross-functional and cross-cultural teams
• Experience in Integrated Marketing Communications (IMC) planning and execution, including leading teams in large-scale, complex programs
• Experience in social media and influencer marketing, including deriving measurements for ROI
• Business finance skills and/or exposure
• Strong bias for action and results orientation
• Ability to analyze both qualitative and quantitative data
• Knowledge of the 4Ps, strategy formulation and planning, project management, market intelligence, product marketing, and go-to-market strategies
• Strong analytical, strategic thinking, communication, presentation, negotiation, interpersonal, and creative problem-solving skills

Duties and Responsibilities

• Develop and execute products, promotions, and campaigns that provide relevant consumer solutions.
• Create strategies around digital-first initiatives to drive brand perception, revenue, and consumer engagement.
• Shape brand strategy through user insights, market data, competitive research, and understanding of national, localized, and segment requirements.
• Collaborate with Product, GTM, and internal and external partners to align priorities and execute brand initiatives and best practices.
• Coordinate internal and external product and campaign launches.