Brand Marketing Officer – Premium Activewear & Retail Concepts

Havaianas; Makati; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work schedule

Comprehensive HMO

Group life insurance

Paid leave credits

Merchandise discounts

Competitive compensation

Job summary

Aura Athletica, a Terry S.A. Inc. brand in Rockwell, Makati, seeks a Brand Marketing Officer to lead brand, PR, events and retail marketing across channels.

Reporting to the Director of the Merchandising & Product Development Group, this role will develop and execute the annual marketing plan, strengthen brand positioning and communications, and drive campaigns and CRM initiatives with internal teams and external partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
• 2–4 years of experience in marketing.
• Experience in brand management, PR, events, influencer marketing, or retail marketing is an advantage.
• Strong understanding of campaign planning and integrated marketing calendars.
• Experience coordinating with influencers, media contacts, external partners, or mall/retail stakeholders.
• Knowledge of retail marketing, promotional mechanics, and visual merchandising coordination.
• Strong organic social media and content development skills.
• Excellent copywriting skills for brand, product, and social media content.
• Strong communication and stakeholder management skills.
• Highly organized and able to manage multiple projects and deadlines simultaneously.
• Creative and conceptual, with a strong eye for brand consistency.
• Strategic thinker who can translate brand direction into practical execution.
• Strong relationship-building skills and a genuine interest in developing and protecting brands.

Responsibilities

• Develop and implement the annual marketing plan aligned with brand and business objectives.
• Ensure consistent brand positioning, messaging, and visual identity across channels and customer touchpoints.
• Lead the conceptualization and execution of campaign photoshoots, from ideation and sourcing to implementation.
• Provide campaign direction and creative requirements to the Digital Marketing team.
• Develop brand and product copy for the brand website and organic social media channels.
• Lead events, sponsorships, and influencer campaigns to drive awareness and sales.
• Develop CRM strategies and manage email marketing calendars and flows.
• Coordinate with Finance, Product Development, Purchasing, IT, and other internal teams for marketing-related requirements.
• Build partnerships with mall teams for promotions and activations.

Skills

Brand management

PR & Events

Influencer marketing

Retail marketing

Campaign planning

Copywriting

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field

Job description

About Terry S.A. & Aura Athletica

Terry S.A. Inc. (TSA) is a premium fashion retail and lifestyle creation company established in 2003. We own and operate Aura Athletica, a curated sports lifestyle and wellness retail destination in Rockwell, Makati, featuring high-end activewear, athleisure, and performance accessories from leading global labels alongside our private line. Alongside Aura Athletica, Terry S.A. is the exclusive distributor and brand custodian of Havaianas in the Philippines.

Our operations combine international retail discipline with creative expression. All business units operate strictly under six core values: Integrity, Passion, Respect, Creativity, Growth and Development, and Empowerment.

Job Summary

Terry S.A. Inc. is looking for a creative, strategic, and highly organized Brand Marketing Officer to lead the brand, PR, events, and retail marketing initiatives of Aura Athletica.

Working alongside the Business Unit Manager and reporting to the Director of the Merchandising & Product Development Group, this role will be responsible for developing and executing the annual marketing plan, strengthening brand positioning and communications, and delivering impactful campaigns and retail activations across customer touchpoints.

You will work closely with Digital Marketing, Visual Merchandising, CRM, Product Development, Finance, and external partners to ensure that all marketing initiatives are aligned with the brand's direction and business objectives.

Key Responsibilities

Brand Management

• Develop and implement the annual marketing plan aligned with brand and business objectives.
• Ensure consistent brand positioning, messaging, and visual identity across all channels and customer touchpoints.
• Lead the conceptualization and execution of campaign photoshoots, from ideation and sourcing to implementation.
• Provide campaign direction and creative requirements to the Digital Marketing team.
• Develop brand and product copy for the brand website and organic social media channels.

PR & Events

• Conceptualize and execute in-store and out-of-store brand events, including campaign activations, sponsorships, and event partnerships.
• Evaluate campaigns and sponsorships using relevant KPIs.
• Plan and execute influencer marketing campaigns to drive brand awareness, engagement, and sales.
• Manage PR kits and relationships with influencers and content creators.
• Lead external and internal brand communications.

Retail Marketing

• Develop and manage the retail marketing calendar, including promotions, gifts-with-purchase (GWP), and other retail initiatives.
• Work with Visual Merchandising to develop window displays and in-store executions.
• Ensure marketing collaterals are updated according to campaign and seasonal requirements.
• Build partnerships with mall teams for promotions, events, and collaborations.
• Coordinate administrative requirements such as DTI permits, promo codes, memos, and procurement-related requirements.

CRM & Email Marketing

• Develop CRM strategies that engage, retain, and grow the customer database.
• Create and manage the email marketing calendar.
• Analyze customer and loyalty data to develop targeted customer segments and personalized messaging.
• Develop and optimize newsletters, automated email flows, and other email campaigns.
• Manage customer journeys such as welcome series, cart abandonment, post-purchase, and re-engagement campaigns.
• Monitor open rates, click-through rates, conversions, and ROI, and recommend opportunities for improvement.

Cross-Functional Coordination

• Coordinate with Finance, Product Dev't, Purchasing, IT, and other internal teams for marketing-related requirements and projects.
• Manage multiple campaigns, activations, and administrative requirements simultaneously.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
• 2–4 years of experience in marketing, with exposure to brand, PR, events, or retail marketing.
• Experience in brand management, PR, events, influencer marketing, or retail marketing is an advantage.
• Strong understanding of campaign planning and integrated marketing calendars.
• Experience coordinating with influencers, media contacts, external partners, or mall/retail stakeholders.
• Knowledge of retail marketing, promotional mechanics, and visual merchandising coordination.
• Strong organic social media and content development skills.
• Excellent copywriting skills for brand, product, and social media content.
• Strong communication and stakeholder management skills.
• Highly organized and able to manage multiple projects and deadlines simultaneously.
• Creative and conceptual, with a strong eye for brand consistency.
• Strategic thinker who can translate brand direction into practical execution.
• Strong relationship-building skills and a genuine interest in developing and protecting brands.

What We're Looking For

We're looking for someone who is creative but commercially minded, strategic but hands-on, and highly passionate about brands. You should be comfortable moving between campaign planning, events, retail execution, influencer coordination, copywriting, and day-to-day marketing requirements.

If you enjoy building brands, creating experiences, and turning ideas into meaningful customer touchpoints, we'd love to hear from you.

Benefits & Perks

• Competitive compensation package
• Hybrid work schedule: 4 days onsite (Monday to Thursday), 1 day remote (Friday)
• Flexible morning hours starting as early as 6:00 AM
• Comprehensive HMO coverage upon regularization
• Group Life Insurance upon hire
• Paid leave credits: Vacation Leave, Sick Leave, Emergency Leave, and Bereavement Leave
• Generous employee merchandise discounts across the Terry S.A. portfolio