Brand Manager – Premium Activewear & Retail Concepts

Havaianas; Makati; Hybrid; PHP 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Hybrid work schedule

Flexible morning hours

HMO coverage

Job summary

Terry S.A. is seeking a commercial, strategic Brand Manager to lead the Aura Athletica portfolio across brick‑and‑mortar retail and digital commerce platforms.

Reporting directly to the Director for Merchandising, Product and Design Group (MPDG), this role serves as the commercial lead and operational anchor of the business unit. You will handle sales performance, boutique operations, visual merchandising, and multi‑channel profitability.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Retail Management, Fashion Merchandising, or a related field.
• At least 5 years of managerial experience leading retail store operations, multi-unit sales, or brand management in premium fashion, athleisure, footwear, or lifestyle retail.
• Solid understanding of retail commercial metrics: Profit & Loss (P&L), Cost of Sales, Gross Margin, Open-To-Buy (OTB), and inventory turnover.
• Proven track record in high-touch boutique customer experience, visual merchandising standards, and premium brand execution.
• Strong business ethics, personal accountability, and discretion when handling commercial and financial data.
• Direct, articulate communication skills; confident in presenting performance reports and business strategy to executive leadership.

Responsibilities

• Drive overall commercial revenue and net margin targets across retail boutiques and digital channels.
• Manage annual budgeting, monthly sales forecasting, and operating expenditure controls.
• Oversee Open-To-Buy (OTB) budget for outright, consignment, and drop-ship brands.
• Align seasonal assortments, analyze sell-through rates (targeting ≥ 70% per season), and implement pricing and markdown strategies to protect gross profit.
• Oversee store operations, customer service benchmarks, and loss prevention measures.
• Direct retail marketing, PR, visual merchandising, and in-store activations to engage the active lifestyle community.

Skills

Leadership

Communication

Strategic thinking

Retail metrics

Brand execution

Education

Bachelor’s degree in Business Administration, Marketing, Retail Management, Fashion Merchandising

Job description

About Terry S.A. & Aura Athletica

Terry S.A. Inc. (TSA) is a premium fashion retail and lifestyle creation company established in 2003. We own and operate Aura Athletica, a curated sports lifestyle and wellness retail destination in Rockwell, Makati, featuring high‑end activewear, athleisure, and performance accessories from leading global labels alongside our private line. Alongside Aura Athletica, Terry S.A. is the exclusive distributor of Havaianas in the Philippines.

Our operations combine international retail discipline with creative expression. All business units operate strictly under six core values: Integrity, Passion, Respect, Creativity, Growth and Development, and Empowerment.

Job Summary

Terry S.A. is seeking a commercial, strategic Brand Manager to lead the Aura Athletica portfolio across brick‑and‑mortar retail and digital commerce platforms.

Reporting directly to the Director for Merchandising, Product and Design Group (MPDG), this role serves as the commercial lead and operational anchor of the business unit. You will hold complete accountability for sales performance, boutique operations, visual merchandising, community marketing activations, and multi‑channel profitability.

Key Responsibilities

• Commercial P&L Leadership: Drive overall commercial revenue and net margin targets across retail boutiques and digital channels. Manage annual budgeting, monthly sales forecasting, and operational expenditure (OPEX) controls.


• Merchandising & Inventory Governance: Oversee the Open-To-Buy (OTB) budget for outright, consignment, and drop‑ship brands. Align seasonal assortments, analyze sell‑through rates (targeting $\ge$ 70% per season), and implement pricing and markdown strategies to protect gross profit.


• Boutique Operations Management: Oversee store operations, customer service benchmarks, and loss prevention measures (maintaining shrinkage below 1%). Conduct routine store visits and audits to maintain elevated boutique presentation and visual merchandising standards.


• Brand Marketing & Community Activation: Direct retail marketing, PR, visual merchandising, and in‑store activations that engage the active lifestyle community and drive qualified foot traffic.


• Digital Commerce & CRM Growth: Partner with digital marketing and CRM teams to optimize e‑commerce sales funnels, paid media campaigns, and customer retention programs (targeting 10% annual retention growth).


• Team Leadership & Coaching: Manage, mentor, and evaluate store supervisors, visual merchandisers, and head‑office support personnel, setting clear KPIs and conducting regular performance evaluations.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Retail Management, Fashion Merchandising, or a related field.


• At least 5 years of managerial experience leading retail store operations, multi‑unit sales, or brand management in premium fashion, athleisure, footwear, or lifestyle retail.


• Solid understanding of retail commercial metrics: Profit & Loss (P&L), Cost of Sales, Gross Margin, Open-To-Buy (OTB), and inventory turnover.


• Proven track record in high‑touch boutique customer experience, visual merchandising standards, and premium brand execution.


• Strong business ethics, personal accountability, and discretion when handling commercial and financial data.


• Direct, articulate communication skills; confident in presenting performance reports and business strategy to executive leadership.

Benefits & Perks

• Competitive executive compensation package commensurate with experience.


• Hybrid work schedule: 4 days on‑site (Monday to Thursday), 1 day remote (Friday).


• Flexible morning hours starting as early as 6:00 AM.


• Comprehensive HMO coverage upon regularization.


• Group Life Insurance upon hire.


• Paid leave credits: Vacation Leave, Sick Leave, Emergency Leave, and Bereavement Leave.


• Generous employee merchandise discounts across the Terry S.A. portfolio.