Aura Athletica Brand Marketing Lead

Havaianas; Makati; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work schedule

Comprehensive HMO

Group life insurance

Paid leave credits

Merchandise discounts

Competitive compensation

Job summary

Aura Athletica, a Terry S.A. Inc. brand in Rockwell, Makati, seeks a Brand Marketing Officer to lead brand, PR, events and retail marketing across channels.

Reporting to the Director of the Merchandising & Product Development Group, this role will develop and execute the annual marketing plan, strengthen brand positioning and communications, and drive campaigns and CRM initiatives with internal teams and external partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
• 2–4 years of experience in marketing.
• Experience in brand management, PR, events, influencer marketing, or retail marketing is an advantage.
• Strong understanding of campaign planning and integrated marketing calendars.
• Experience coordinating with influencers, media contacts, external partners, or mall/retail stakeholders.
• Knowledge of retail marketing, promotional mechanics, and visual merchandising coordination.
• Strong organic social media and content development skills.
• Excellent copywriting skills for brand, product, and social media content.
• Strong communication and stakeholder management skills.
• Highly organized and able to manage multiple projects and deadlines simultaneously.
• Creative and conceptual, with a strong eye for brand consistency.
• Strategic thinker who can translate brand direction into practical execution.
• Strong relationship-building skills and a genuine interest in developing and protecting brands.

Responsibilities

• Develop and implement the annual marketing plan aligned with brand and business objectives.
• Ensure consistent brand positioning, messaging, and visual identity across channels and customer touchpoints.
• Lead the conceptualization and execution of campaign photoshoots, from ideation and sourcing to implementation.
• Provide campaign direction and creative requirements to the Digital Marketing team.
• Develop brand and product copy for the brand website and organic social media channels.
• Lead events, sponsorships, and influencer campaigns to drive awareness and sales.
• Develop CRM strategies and manage email marketing calendars and flows.
• Coordinate with Finance, Product Development, Purchasing, IT, and other internal teams for marketing-related requirements.
• Build partnerships with mall teams for promotions and activations.

Skills

Brand management

PR & Events

Influencer marketing

Retail marketing

Campaign planning

Copywriting

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field

Job description

Aura Athletica, a Terry S.A. Inc. brand in Rockwell, Makati, seeks a Brand Marketing Officer to lead brand, PR, events and retail marketing across channels.

Reporting to the Director of the Merchandising & Product Development Group, this role will develop and execute the annual marketing plan, strengthen brand positioning and communications, and drive campaigns and CRM initiatives with internal teams and external partners.