Marketing Manager

Synlink Recruitment Outsourcing Co. Inc.; Taguig; On-site; PHP 334,800 - 558,000; Full time

Benefits offered by this job

Health Insurance

Flexible Hours

Incentives

Job summary

A recruitment firm in Taguig is looking for a marketing professional to enhance brand recognition and drive sales through effective campaigns. The ideal candidate will have a Bachelor's degree and experience in project management, strong integrity, and excellent communication skills. Responsibilities include managing marketing projects, collaborating with external partners, and proposing initiatives for improvement. This full-time position offers on-site work and opportunities for career growth.

Qualifications

• Demonstrates integrity, honesty and professionalism at all times.
• Strong team player with excellent relationship building skills.
• Highly driven, results-oriented and able to prioritize effectively.

Responsibilities

• Increase sales and brand recognition through marketing campaigns.
• Educate clients on brand heritage.
• Propose process improvement initiatives.

Skills

Integrity

Relationship building

Results-oriented

Communication skills

Creative problem solving

Education

Bachelor’s degree

Job description

Synlink Recruitment Outsourcing Co. Inc.

On-site - Taguig 5-10 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Incentives

Government Mandated Benefits

Insurance Health & Wellness

HMO

Work-Life Balance

Flexible Hours

Primary Responsibilities

• Increase sales and brand recognition of Terry’s and Bistro Madrid across all channels, covering Retail, Institutional/B2B, Bistro, and developing units such as Catering, through relevant and effective marketing campaigns.
• Educate clients and partners on Terry’s heritage and the unique stories of its brands.
• Propose initiatives that improve Marketing, Sales, and cross-functional processes, including project recommendations based on feedback and observed needs.
• Provide marketing-related support to Management as required.
• Lead creative direction for marketing applications, including concept development, project oversight, goal alignment and team management.
• Optimize the Marketing Team and processes, including:
• Process and procedure improvements
• Introduction of new tools, platforms, and technologies
• Training molinos succession planning

Project & Campaign Management

• Ensure projects are based on:
• Accurate inventory data
• Learnings from previous campaigns
• Monitor project progress and provide regular nuggets to Management and stakeholders.
• Ensure full execution of projects with measurable results that meet or exceed targets.
• Gather and manage all project resources, including:
• Quality photo and video documentation for events and campaigns
• Conduct post-project performance assessments and reporting, including:
• Marketing KPIs, SWOT analyses, and improvement plans
• Client and branch feedback
• ROAS and budget performance
• Market trends, competitor activities, and external partner data

Marketing Scope & Activities

• Marketing Calendar & Budget
• Maintain and update calendars weekly (or daily if needed)
• Propose and adjust budgets as necessary
• Marketing Activities
• Monthly marketing campaigns
• CRM & Terry’s Circle
• Social media marketing
• Digital marketing (SEO/SEM)
• Digital ordering platforms
• Promotional and seasonal campaigns
• Branch-specific campaigns
• Institutional/B2B campaigns
• Co-branding campaigns with partners and clients
• External Partnerships
• Manage outsourced services (social media, website, photo/video production)
• Coordinate with production suppliers (printers, packaging, etc.)
• Respond to external marketing requests, proposals, and partnership inquiries
• Lead marketing meetings with clear agendas, timelines, and deliverables.
• Ensure planning aligns with:
• Inventory movement
• Client feedback
• Define team responsibilities, KPIs, and communication protocols.
• Train the team on photography, design, technical skills and product knowledge.
• Ensure marketing tools, databases, pricelists, and systems are accurate and updated.

Applications, Content & Advertising

• Develop templates, type guides, and brand applications.
• Oversee website and landing page performance (UX, site speed, bounce rates).
• Ensure high-quality content through:
• Accurate and updated information sourcing
• Optimized information architecture and UX
• On-brand, keyword‑optimised copywriting
• Proofreading before production and release
• Support print and digital collaterals, ads, training materials and client communications.

QUALIFICATIONS / REQUIREMENTS

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• Demonstrates integrity, honesty and professionalism at all times.
• Strong team player with excellent relationship building skills.
• Highly driven, results‑oriented and able to prioritise effectively.
• Promotes a cooperative, respectful and motivated work environment.
• Adheres to company values, policies and governance.
• Able to identify priorities and consistently deliver strong business results.
• Creative and solution‑oriented, with a positive mindset.
• Strong people and communication skills.
• Timely submission of reports.
• Willing to work extended hours when required.

HR Officer Synlink Recruitment Outsourcing Co. Inc.

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