Brand Marketing MAP Active Philippines

MAP Active Asia; Makati; Presencial; PHP 600 000 - 900 000; Tempo integral

Resumo da oferta

MAP Active Asia is seeking a seasoned marketing professional to lead strategic brand marketing across multiple channels and customer segments. You will work with brand principals, merchandising, and creative teams to ensure effective execution of campaigns.

The role emphasizes data-driven decision making, negotiation acumen, and a strong network with media outlets and influencers to drive brand growth and awareness in the Philippines market.

Qualificações

• Bachelor’s degree in Communications or Marketing is required.
• 5-6 years of experience in integrated marketing communications.
• Excellent command of English, both written and verbal.
• Strong negotiation skills and ability to build consensus.
• Highly creative with a strategic mindset.
• Established network with media outlets and influencers.

Responsabilidades

• Develop and execute strategic brand marketing programs across multiple channels and customer segments.
• Drive brand awareness and sales growth via Digital, Social Media, and CRM platforms.
• Build business cases for marketing initiatives with data-driven recommendations.
• Monitor and evaluate marketing performance and optimize accordingly.
• Collaborate with brand principals’ marketing teams for seamless execution.
• Partner with cross-functional teams and agencies to deliver initiatives.
• Lead end-to-end execution with timely delivery and stakeholder alignment.
• Stay updated on industry trends and local consumer insights.

Conhecimentos

Negotiation skills

Consensus-building

Creative thinking

Strategic marketing mindset

English proficiency

Formação académica

Bachelor’s degree in Communication, Public Relations, or Marketing Management

Descrição da oferta de emprego

• Develop and execute strategic brand marketing programs aligned with specific business objectives across multiple channels and customer segments, supporting the overall strategic plan.
• Drive brand awareness and sales growth by leveraging various marketing channels and data sources, including Digital, Social Media, and CRM platforms.
• Build strong business cases for marketing initiatives at the proposal stage, providing data-driven recommendations on effective marketing tactics.
• Monitor and evaluate the performance of marketing programs to ensure alignment with stated objectives and identify areas for optimization.
• Establish and maintain strong working relationships with brand principals’ marketing teams to ensure smooth and effective execution of marketing plans.
• Collaborate closely with cross-functional teams—including brand, merchandising, and creative—as well as external agencies and vendors to execute marketing initiatives successfully.
• Lead end-to-end execution of marketing programs, ensuring timely delivery, stakeholder alignment, and adherence to internal processes.
• Stay updated on industry trends, competitor activities, and local consumer insights to inform and enhance future marketing strategies.

Requirements

• Bachelor’s degree in Communication, Public Relations, or Marketing Management.
• 5-6 years of experience in integrated marketing communications.
• Excellent command of English, both written and verbal.
• Strong negotiation skills and ability to build consensus.
• Highly creative with a strategic mindset.
• Established network with media outlets and influencers.