Brand Marketing Lead – Philippines | Multi-Channel Growth

MAP Active Asia; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

MAP Active Asia is seeking a seasoned marketing professional to lead strategic brand marketing across multiple channels and customer segments. You will work with brand principals, merchandising, and creative teams to ensure effective execution of campaigns.

The role emphasizes data-driven decision making, negotiation acumen, and a strong network with media outlets and influencers to drive brand growth and awareness in the Philippines market.

Qualifications

• Bachelor’s degree in Communications or Marketing is required.
• 5-6 years of experience in integrated marketing communications.
• Excellent command of English, both written and verbal.
• Strong negotiation skills and ability to build consensus.
• Highly creative with a strategic mindset.
• Established network with media outlets and influencers.

Responsibilities

• Develop and execute strategic brand marketing programs across multiple channels and customer segments.
• Drive brand awareness and sales growth via Digital, Social Media, and CRM platforms.
• Build business cases for marketing initiatives with data-driven recommendations.
• Monitor and evaluate marketing performance and optimize accordingly.
• Collaborate with brand principals’ marketing teams for seamless execution.
• Partner with cross-functional teams and agencies to deliver initiatives.
• Lead end-to-end execution with timely delivery and stakeholder alignment.
• Stay updated on industry trends and local consumer insights.

Skills

Negotiation skills

Consensus-building

Creative thinking

Strategic marketing mindset

English proficiency

Education

Bachelor’s degree in Communication, Public Relations, or Marketing Management

Job description

MAP Active Asia is seeking a seasoned marketing professional to lead strategic brand marketing across multiple channels and customer segments. You will work with brand principals, merchandising, and creative teams to ensure effective execution of campaigns.

The role emphasizes data-driven decision making, negotiation acumen, and a strong network with media outlets and influencers to drive brand growth and awareness in the Philippines market.