Brand & Communications Marketing Manager

HRTx Inc.; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

HRTx Inc. in Makati City is seeking a seasoned Brand Marketing Leader to own brand governance and drive integrated campaigns.

The role is onsite, full-time with a Monday–Friday schedule, and requires collaboration with Sales, Operations, and HR to align communications with business goals. You will manage digital content, oversee PR and media relations, and provide crisis support to leadership, while guiding external agencies and tracking performance metrics.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related discipline.
• 5 to 7 years of progressive experience in brand management, marketing communications, PR, or corporate communications.
• Experience in retail, wholesale, FMCG, or consumer goods is strongly preferred.
• Proven track record in executing integrated brand campaigns, digital marketing strategies, and media relations.

Responsibilities

• Brand Governance: Develop and maintain comprehensive brand guidelines to ensure consistent messaging and visual identity across all touchpoints.
• Campaign Management: Lead integrated marketing campaigns for store openings, major promotions, and key business growth initiatives.
• Digital & Content Strategy: Manage and curate end-to-end brand content across social media platforms, the corporate website, and digital channels.
• Public Relations & Media: Oversee PR strategies, build media relations, draft press releases, and manage corporate announcements.
• Crisis & Executive Support: Assist leadership with strategic crisis management communications and executive-level messaging as required.
• Internal Communications: Create clear internal communications, including company-wide announcements, town hall presentations, and employee engagement materials.
• Agency Management: Direct and collaborate with external creative, PR, media, and production agencies to execute strategic initiatives.
• Cross-Functional Collaboration: Partner closely with internal teams—including Sales, Commercial, Operations, and HR—to align communications with operational goals.
• Performance Tracking: Monitor campaign metrics, social engagement, media coverage, and overall brand sentiment to refine ongoing strategies.
• Project & Budget Management: Manage project lifecycles, operational timelines, and allocated marketing budgets efficiently.

Skills

Brand management

Campaign management

Digital marketing

Media relations

Copywriting

Stakeholder management

Education

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related discipline

Job description

Location: Makati City

Work Setup: Onsite

Work Schedule: Monday to Friday

Employment Type: Regular, Full-time

Key Responsibilities

• Brand Governance: Develop and maintain comprehensive brand guidelines to ensure consistent messaging and visual identity across all touchpoints.
• Campaign Management: Lead integrated marketing campaigns for store openings, major promotions, and key business growth initiatives.
• Digital & Content Strategy: Manage and curate end-to-end brand content across social media platforms, the corporate website, and digital channels.
• Public Relations & Media: Oversee PR strategies, build media relations, draft press releases, and manage corporate announcements.
• Crisis & Executive Support: Assist leadership with strategic crisis management communications and executive-level messaging as required.
• Internal Communications: Create clear internal communications, including company-wide announcements, town hall presentations, and employee engagement materials.
• Agency Management: Direct and collaborate with external creative, PR, media, and production agencies to execute strategic initiatives.
• Cross-Functional Collaboration: Partner closely with internal teams—including Sales, Commercial, Operations, and HR—to align communications with operational goals.
• Performance Tracking: Monitor campaign metrics, social engagement, media coverage, and overall brand sentiment to refine ongoing strategies.
• Project & Budget Management: Manage project lifecycles, operational timelines, and allocated marketing budgets efficiently.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related discipline.
• Experience: 5 to 7 years of progressive experience in brand management, marketing communications, PR, or corporate communications.
• Industry Background: Prior experience in retail, wholesale, FMCG, consumer goods, or other customer-facing sectors is strongly preferred.
• Core Expertise: Proven track record in executing integrated brand campaigns, digital marketing strategies, and media relations.
• Key Skills: Exceptional storytelling, copywriting, presentation, and multi-stakeholder management capabilities.
• Agency Handling: Demonstrated experience managing external agency partners and driving complex, multi-faceted projects.