Brand Manager

Talento Solutions Inc.; Las Piñas; On-site; PHP 334,800 - 558,000; Full time

Benefits offered by this job

HMO

Job Training

Professional Development

Job summary

A marketing firm is looking for an experienced marketing professional to develop and execute strategies that enhance brand visibility and drive product launches. Responsibilities include managing campaigns across TV, radio, digital, and retail, while overseeing budget performance and analyzing sales metrics. Strong communication skills and a background in customer relationship management are essential for success in this role. The position is based in Las Piñas, Philippines.

Qualifications

• Strong skills in developing brand marketing strategies.
• Experience in campaign management and performance tracking.
• Knowledge of product marketing and launch processes.

Responsibilities

• Develop annual brand marketing strategy aligned with company objectives.
• Lead go-to-market strategy for new products.
• Plan and execute marketing campaigns across various media.

Skills

Excellent Communication Skills

Customer Relationship Management

Sales and Marketing

Entrepreneurship

Branding

Job description

Job Description

Government Mandated Benefits

Insurance Health & Wellness

HMO

Professional Development

Job Training, Professional Development

Brand Strategy & Positioning

• Develop annual brand marketing strategy aligned with company sales objectives
• Define target market segmentation and consumer positioning
• Ensure consistent brand messaging across all touchpoints
• Conduct competitor benchmarking and market trend analysis

Product Marketing & Launches

• Lead go-to-market strategy for new appliance and electronics products
• Develop product value propositions and pricing strategy
• Coordinate with product, sales, and supply chain teams for launch readiness
• Prepare sales kits, product training materials, and dealer support tools

Campaign Management

• Plan and execute ATL / BTL campaigns (TV, radio, print, digital, retail)
• Oversee creative development and agency coordination
• Monitor campaign ROI and optimize performance

Trade & Retail Marketing

• Develop in-store branding and promotional programs
• Support distributor and dealer marketing initiatives
• Manage merchandising guidelines and POS materials
• Coordinate seasonal promotions and sales activations

Budget & Performance Management

• Manage annual marketing budget
• Track KPIs: brand awareness, market share, sales growth, campaign ROI
• Analyze sales performance and recommend strategic adjustments

Excellent Communication Skills Customer Relationship Management Sales and Marketing Entrepreneurship Branding

Working Location

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