Brand Strategy Lead – Multibrand Retail (Philippines)

Private Advertiser; Quezon City; On-site; PHP 600,000 - 1,100,000; Full time

Job summary

Private Advertiser in the Philippines is seeking a senior marketing lead to drive brand strategy across multiple fashion-forward labels. You will localize global directions for the Philippine market, oversee integrated campaigns across retail, digital, social, and activations, and partner with Sales and Operations for smooth rollouts.

You will manage budgets, track ROI, lead a team, and prepare periodic brand and performance reports.

Qualifications

• 5+ years progressive relevant experience in retail, fashion, lifestyle, or FMCG marketing.
• Experience handling multiple brands simultaneously.
• Strong digital and retail marketing background.
• Proven team leadership experience.
• Strategic thinker with strong execution skills.
• Deep understanding of the Philippine retail landscape.

Responsibilities

• Lead brand strategy and execution aligned with commercial objectives
• Localize global brand direction for the Philippine market
• Drive integrated campaigns (retail, digital, social, activations)
• Oversee content calendars, social media performance, and influencer initiatives
• Collaborate closely with the Creatives Team to ensure strong, on-brand execution
• Partner cross-functionally with Sales and Operations for seamless rollouts
• Manage marketing budgets and track ROI
• Prepare periodic brand and performance reports (administrative reporting required but not a primary focus)

Skills

Brand strategy

Leadership

Digital marketing

Retail marketing

Strategic thinking

Campaign management

Job description

Private Advertiser in the Philippines is seeking a senior marketing lead to drive brand strategy across multiple fashion-forward labels. You will localize global directions for the Philippine market, oversee integrated campaigns across retail, digital, social, and activations, and partner with Sales and Operations for smooth rollouts.

You will manage budgets, track ROI, lead a team, and prepare periodic brand and performance reports.