Brand Manager, Own Brand Cosmetics

Watsons Philippines; Pasay; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Watsons Philippines seeks a passionate Brand Manager to lead our own-brand cosmetics portfolio. You will drive brand strategy, product innovation, portfolio management, and integrated marketing to build consumer brands and deliver sustainable growth.

The role requires a consumer‑centric marketer with strong analytics, 3–5 years in brand management, and a track record in campaigns and e‑commerce. You will collaborate with cross‑functional teams to deliver successful launches and profitable growth.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Experience in beauty or cosmetics brands is a plus.
• Strong analytics and market insight capabilities.

Responsibilities

• Develop and execute brand strategies, positioning and annual plans to drive growth and brand equity.
• 15
• Lead product innovation from concept to launch based on consumer insights and trends.
• Manage portfolio, pricing, and lifecycle to maximize sales and profitability.
• Analyze consumer, market and competitive trends to identify growth opportunities.
• Plan and execute integrated marketing campaigns across digital, social, influencer, retail and e‑commerce.
• Partner with e‑commerce teams to accelerate online sales and optimize digital performance.
• Manage budgets and forecasts to deliver sales, profit and market share targets.
• Collaborate with cross‑functional teams and external partners to launch and execute key initiatives.

Skills

Brand Management

Product Innovation

Marketing Campaigns

Analytical Skills

Stakeholder Management

Commercial Acumen

Education

Bachelor's Degree in Marketing

Job description

We are looking for a passionate and commercially driven Brand Manager to lead the growth of our own-brand cosmetics portfolio. This role will drive brand strategy, product innovation, portfolio management, and integrated marketing initiatives to build strong consumer brands and deliver sustainable business growth.

Key Responsibilities

• Develop and execute brand strategies, positioning, and annual plans to drive business growth and brand equity.
• Lead product innovation and new product development from concept to launch, informed by consumer insights and beauty trends.
• Manage portfolio, assortment, pricing, and product lifecycle to maximize sales and profitability.
• Analyze consumer, market, and competitive trends to identify growth opportunities and inform business decisions.
• Plan and execute integrated marketing campaigns across digital, social media, influencer, retail, and e-commerce channels.
• Partner with e-commerce teams to accelerate online sales growth and optimize digital performance.
• Manage budgets, forecasts, and business performance to deliver sales, profit, and market share targets.
• Collaborate with cross-functional teams and external partners to ensure successful product launches and execution of key initiatives.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 3-5 years of Brand Management experience.
• Strong experience in brand building, product innovation, and marketing campaign execution.
• Excellent analytical, project management, and stakeholder management skills.
• Strong commercial acumen with a results-driven mindset.

Preferred Qualifications

• Strong cosmetics brand management experience is highly preferred.
• Beauty retail experience is a strong advantage, including exposure to specialty beauty, department store, drugstore, or omnichannel retail environments.
• Experience managing makeup, skincare, personal care, or other beauty brands.
• Familiarity with beauty trends, influencer marketing, social commerce, and e-commerce.
• Experience handling own-brand or private-label products is a plus.

What We're Looking For

A consumer-centric marketer with a passion for beauty who can turn trends and insights into successful products, compelling campaigns, and sustainable business growth.