Beauty Brand Strategy & Growth Lead

Watsons Philippines; Pasay; Sur place; PHP 900 000 - 1 200 000; Plein temps

Résumé du poste

Watsons Philippines seeks a passionate Brand Manager to lead our own-brand cosmetics portfolio. You will drive brand strategy, product innovation, portfolio management, and integrated marketing to build consumer brands and deliver sustainable growth.

The role requires a consumer‑centric marketer with strong analytics, 3–5 years in brand management, and a track record in campaigns and e‑commerce. You will collaborate with cross‑functional teams to deliver successful launches and profitable growth.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Experience in beauty or cosmetics brands is a plus.
• Strong analytics and market insight capabilities.

Responsabilités

• Develop and execute brand strategies, positioning and annual plans to drive growth and brand equity.
• 15
• Lead product innovation from concept to launch based on consumer insights and trends.
• Manage portfolio, pricing, and lifecycle to maximize sales and profitability.
• Analyze consumer, market and competitive trends to identify growth opportunities.
• Plan and execute integrated marketing campaigns across digital, social, influencer, retail and e‑commerce.
• Partner with e‑commerce teams to accelerate online sales and optimize digital performance.
• Manage budgets and forecasts to deliver sales, profit and market share targets.
• Collaborate with cross‑functional teams and external partners to launch and execute key initiatives.

Connaissances

Brand Management

Product Innovation

Marketing Campaigns

Analytical Skills

Stakeholder Management

Commercial Acumen

Formation

Bachelor's Degree in Marketing

Description du poste

Watsons Philippines seeks a passionate Brand Manager to lead our own-brand cosmetics portfolio. You will drive brand strategy, product innovation, portfolio management, and integrated marketing to build consumer brands and deliver sustainable growth.

The role requires a consumer‑centric marketer with strong analytics, 3–5 years in brand management, and a track record in campaigns and e‑commerce. You will collaborate with cross‑functional teams to deliver successful launches and profitable growth.