Merchandising Manager (Brand)

Matimco, Inc.; Quezon City; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Matimco, Inc. seeks an experienced Merchandising/Brand Manager to join our Marketing team at our Caloocan City, Metro Manila office. You will drive brand strategy, oversee campaigns, and mentor a team of brand specialists to strengthen our portfolio.

The ideal candidate has 5+ years of brand management experience, strong analytics, and excellent cross-functional collaboration skills. This role offers growth in a dynamic, consumer-focused environment with hands-on brand leadership.

Qualifications

• 5+ years of brand management experience.
• Strong understanding of brand strategy, positioning and development.
• Proven track record of measurable brand campaigns.
• Excellent cross-functional collaboration and communication skills.
• Experience with market research and brand analytics.

Responsibilities

• Develop and implement brand strategies to strengthen identity and market position.
• Oversee creation of campaigns, content, and marketing materials.
• Monitor brand performance and make data-driven recommendations.
• Collaborate with Product, Sales, and Creative teams for brand consistency.
• Stay updated on industry trends to identify growth opportunities.
• Lead brand research including market analysis and customer insights.
• Mentor and manage a team of brand specialists.

Skills

Brand strategy

Brand positioning

Campaign management

Data-driven

Market research

Team leadership

Education

Bachelor's degree in Marketing or Communications

Job description

About the role

Our company is seeking an experienced Merchandising/Brand Manager to join our dynamic Marketing team. As Brand Manager, you will be responsible for driving the strategic development and management of our brand portfolio. This is a full-time position based in our Caloocan City, Metro Manila office.

What you'll be doing

• Develop and implement effective brand strategies to strengthen our brand identity and position in the market
• Oversee the creation of impactful brand campaigns, content, and marketing materials
• Monitor and analyse brand performance, making data-driven recommendations to optimise brand initiatives
• Collaborate cross-functionally with teams such as Product, Sales, and Creative to ensure brand consistency
• Stay abreast of industry trends and competitor activities to identify opportunities for brand growth
• Lead brand research, including market analysis and customer insights, to inform strategic decision-making
• Manage and mentor a team of brand specialists to drive brand excellence

What we're looking for

• Minimum 5 years of experience in brand management
• Strong understanding of brand strategy, positioning, and development
• Proven track record of delivering successful, measurable brand campaigns
• Excellent communication and interpersonal skills to collaborate with cross-functional teams
• Data-driven mindset and the ability to translate insights into actionable brand strategies
• Proficiency in market research, consumer insights, and brand analytics
• Bachelor's degree in Marketing, Communications, or a related field