Brand Manager - GOBE

Csod; Pasay; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Csod is seeking a Brand Manager to lead GOBE brand strategies and drive differentiation in the category within retail stores located in Metro Manila. You will focus on building brand love, profitability, and customer satisfaction across O+O channels.

The role emphasizes strategic brand development, new product launches, and close collaboration with suppliers to optimize promotions, inventory, and compliance with company policies. Excellent cross-functional leadership will be essential.

Responsibilities

• Develop differentiation strategies vs branded competitors and capitalize on industry trends to hit financial targets and category sales
• Lead New Product Developments and first-to-market launches for relevant category products
• Manage brand programs to improve sales, margins and EBIT with regular competitive assessments
• Ensure 100% compliance with company policies, ROS and internal procedures
• Develop and implement competency development plans and monitor progress through REAR, ROAD, and PDP
• Oversee inventory management to hit stock weeks cover targets and minimize slow-moving stock
• Plan and execute promotions with suppliers to grow brand sales and margins by year end
• Collaborate with suppliers and cross-functional teams to ensure timely delivery and adherence to supplier agreements

Job description

Our Brand Manager - GOBE is responsible in developing & executing D.A.R.R.* brand strategies under his / her assigned GOBE brands (under 1 category scope) in order to build differentiation, drive profitability and brand love for retail stores while attaining customer satisfaction O+O stores and preference for GOBE products.

*D-ifferent, A-nywhere, R-elationship with customers / community, E-xperience

ROLE

• Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100% delivery of category sales, total profit, and GOBE sales participation
• Business Development through on time delivery and execution of New Product Developments and be the first to launch trendy and innovative products relevant to the category
• Brand Management through development and implementation of brand-building programs resulting in positive brands sales, margins and EBIT according to agreed metrics, periodic assessment of competitor's activities, pricing and promo initiatives while developing and aligning brand positioning and segmentation for existing and new brands
• Elevating suggestions on improvement of business process and procedures while maintaining 100% compliance on Company policies and Business Process and Procedures and 100% Compliance on ROS
• People Development through 100% implementation of competency development agreements and timely completion of REAR, ROAD and PDP
• Inventory Management to achieve targets for Stock Weeks Cover & Slow Moving stocks
• Developing promotions and activities with suppliers to grow brands through collaborative brand promo and plans that will result in higher sales and margin growth for GOBE brands by year end and 100% compliance of TTA and Supplier Agreements according to agreed timelines