Brand Manager

Csod; Pasay; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Csod is seeking a Brand Manager for the GOBE portfolio to develop and execute brand strategies that differentiate our products in the market and drive profitability. You will lead brand-building programs, collaborate with suppliers, and ensure on-time delivery of new products while monitoring pricing, promos, and performance metrics.

Responsibilities include developing category strategies, driving sales targets, managing inventory for stock weeks and slow-moving items, and fostering

Responsibilities

• Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100% delivery of category sales, total profit, and GOBE sales participation
• Business Development through on time delivery and execution of New Product Developments and be the first to launch trendy and innovative products relevant to the category
• Brand Management through development and implementation of brand-building programs resulting in positive brands sales, margins and EBIT according to agreed metrics, periodic assessment of competitor's activities, pricing and promo initiatives while developing and aligning brand positioning and segmentation for existing and new brands
• Elevating suggestions on improvement of business process and procedures while maintaining 100% compliance on Company policies and Business Process and Procedures and 100% Compliance on ROS
• People Development through 100% implementation of competency development agreements and timely completion of REAR, ROAD and PDP
• Inventory Management to achieve targets for Stock Weeks Cover & Slow Moving stocks
• Developing promotions and activities with suppliers to grow brands through collaborative brand promo and plans that will result in higher sales and margin growth for GOBE brands by year end and 100% compliance of TTA and Supplier Agreements according to agreed timelines

Job description

Our Brand Manager - GOBE is responsible in developing & executing D.A.R.R.* brand strategies under his / her assigned GOBE brands (under 1 category scope) in order to build differentiation, drive profitability and brand love for retail stores while attaining customer satisfaction O+O stores and preference for GOBE products.

*D-ifferent, A-nywhere, R-elationship with customers / community, E-xperience

ROLE

• Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100% delivery of category sales, total profit, and GOBE sales participation
• Business Development through on time delivery and execution of New Product Developments and be the first to launch trendy and innovative products relevant to the category
• Brand Management through development and implementation of brand-building programs resulting in positive brands sales, margins and EBIT according to agreed metrics, periodic assessment of competitor's activities, pricing and promo initiatives while developing and aligning brand positioning and segmentation for existing and new brands
• Elevating suggestions on improvement of business process and procedures while maintaining 100% compliance on Company policies and Business Process and Procedures and 100% Compliance on ROS
• People Development through 100% implementation of competency development agreements and timely completion of REAR, ROAD and PDP
• Inventory Management to achieve targets for Stock Weeks Cover & Slow Moving stocks
• Developing promotions and activities with suppliers to grow brands through collaborative brand promo and plans that will result in higher sales and margin growth for GOBE brands by year end and 100% compliance of TTA and Supplier Agreements according to agreed timelines