Brand Manager

Lifestrong Marketing Inc.; Caloocan; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Lifestrong Marketing Inc. is seeking a brand-focused leader to drive strategy across campaigns, brand execution, and inventory management. You will collaborate with stakeholders to align plans with sales targets and market trends.

You will oversee brand execution, category and product management, and ensure campaigns deliver on KPIs while optimizing opportunities across the portfolio.

Strong collaboration and data-driven insights are essential to enhance market relevance and drive growth.

Responsibilities

• Weekly team alignment and daily checking of team work plans.
• Identify and aligns with the Brand team what products to highlight in social media assets
• Check and provide revisions to improve artworks and make sure they are within specification
• Develop strategies and drive category plans to enhance market relevance and improve market share
• Create demand through innovative product launches and drive commercial strategies
• Generate key insights based on a thorough understanding of market trends, competition and shopping behavior
• Achieve financial KPIs including sales, margin and compliance with regulatory affairs
• Achieves Sales Target and develop campaign to hit their targets
• Create and update Estimated Date of Execution monthly
• Coordination with interfacing departments
• Address product concern from customer and account
• Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives.
• Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and increase O+O business
• Monitor product movement and implement marketing programs during the 3-month incubation period
• Identifying products to highlight in our marketing plan taking into consideration slow moving items, upcoming items, new items and near expiry

Job description

Ensure effective implementation of Brand Strategies and Campaigns who is customer focused, results-driven and thrives in managing complexity through strategic collaboration with different stakeholders

TEAM MANAGEMENT

• Weekly team alignment and daily checking of team work plans.
• Identify and aligns with the Brand team what products to highlight in social media assets
• Check and provide revisions to improve artworks and make sure they are within specification

BRAND STRATEGY

• Develop strategies and drive category plans to enhance market relevance and improve market share
• Create demand through innovative product launches and drive commercial strategies
• Generate key insights based on a thorough understanding of market trends, competition and shopping behavior
• Achieve financial KPIs including sales, margin and compliance with regulatory affairs

SALES & OPERATIONS

• Achieves Sales Target and develop campaign to hit their targets
• Create and update Estimated Date of Execution monthly
• Coordination with interfacing departments
• Address product concern from customer and account

BRAND MARKETING EXECUTION

• Track and monitor the execution of marketing promotions, ensuring compliance with agreed-upon strategies and objectives.

CATEGORY, PRODUCT AND INVENTORY MANAGEMENT

• Manage the full portfolio of the brand including its own P&L, create sales bridge / plan and increase O+O business
• Monitor product movement and implement marketing programs during the 3-month incubation period
• Identifying products to highlight in our marketing plan taking into consideration slow moving items, upcoming items, new items and near expiry