Brand Manager

Watsons Philippines; Pasay; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

Watsons Philippines is seeking a Brand Manager to develop and execute brand and product strategies under one category scope, aiming to differentiate, drive profitability, and satisfy customers in Watsons retail stores and O+O channels.

The role focuses on strategies for differentiation, timely NPD launches, brand-building programs, and inventory management to hit targets and sustain brand love for Watsons products.

Responsibilities

• Develop strategies for differentiation vs competitors and achieve financial targets.
• Drive on-time delivery and execution of New Product Developments and launches.
• Manage brand-building programs to boost sales, margins and EBIT.
• Monitor inventory to optimize stock weeks cover and reduce slow-moving stock.

Job description

Our Brand Manager is responsible in developing & executing D.A.R.E.* brand & product strategies under his/her assigned Watsons Brands (under 1 category scope) in order to build differentiation, drive profitability and brand love for retail stores while attaining customer satisfaction in O+O stores and preference for Watsons products.*D-ifferent, A-nywhere, R-elationship with customers/community, Experience).

This role focuses on:

• Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100% delivery of category/brand sales, total profit, and sales participation.
• Business Development through on time delivery and execution of New Product Developments and be the first to launch trendy and innovative products relevant to the category.
• Brand Management through Development and implementation of brand-building programs resulting in positive brands sales, margins and EBIT, according to agreed metrics; periodic assessment of competitor’s activities, pricing and promo initiatives while developing & aligning brand positioning and segmentation for existing and new brands.
• Inventory Management to achieve targets for Stock Weeks Cover & Slow-Moving stocks.