Marketing Manager, GOBE

Csod; Pasay; On-site; PHP 1,339,000 - 2,009,000; Full time

Job summary

Csod is seeking a Marketing Manager for Global Own Brands and Exclusives (GOBE) to plan and implement integrated marketing communications support for Watsons Health & Beauty Own Brands. This role partners with the Senior Marketing Manager to craft brand building, category building and tactical campaigns to drive customer engagement and brand love.

You will build awareness and brand love across health and beauty categories, drive traffic O+O to hit sales targets, and lead programs across

Qualifications

• Experience planning and implementing integrated marketing communications for brands.
• Ability to drive brand awareness and customer engagement across health and beauty categories.
• Experience in advertising, PR activations and partnerships is a plus.

Responsibilities

• Planning and implementing integrated marketing communications support for Watsons Health & Beauty Own Brands.
• Build awareness and brand love for Watsons Own Brand across health and beauty categories.
• Drive traffic O+O to achieve commercial objectives for the brands.
• Lead development and implementation of integrated marketing programs across Advertising, PR, Local Marketing, and Partnerships.
• Efficient management of Advertising & Promotion resources.
• Drive social media presence and engagement through content management, media buying and online activations.
• Monitor brand health and conduct consumer studies to translate insights into actionable programs.

Skills

Integrated marketing communications

Brand building

Digital marketing

Social media management

Content management

Media buying

Partnerships

Job description

ROLE

Our Marketing Manager for Global Own Brands and Exclusives (GOBE) is mainly responsible for the planning and implementation of integrated marketing communications support for Watsons Health & Beauty Own Brands. This position works together with the Senior Marketing Manager in crafting & implementing brand building, category building and tactical campaigns for GOBE to drive customer engagement and brand love.

Building awareness and brand love for Watsons Own brand across different health and beauty categories.

Driving traffic O+O to help in the achievement of commercial objectives for the brands (Total Company Sales, GOBE Sales).

Leading the development and implementation of integrated marketing programs to support GOBE in relevant customer touchpoints:

• Advertising (In-store, Digital, Mobile, Traditional)
• Member Communications
• Public Relations (PR) Activations
• Local Marketing
• Partnerships

Efficient management of Advertising & Promotion (A&P) resources in the implementation of marketing programs.

Driving a strong social media presence and engagement for Watsons Own Brand and Exclusives through content management, media buying and online activations.

Monitoring own brand health and opportunities by regularly conducting consumer studies for GOBE, translating insights into actionable programs for the brand.