Brand Manager (E-Commerce)

Progressive Laboratories; Philippines; On-site; PHP 2,460,024 - 3,690,037; Full time

Job summary

Progressive Laboratories is looking for a Brand Manager to lead the operational execution for its DTC Ecommerce health supplement brand. The role involves executing commercial strategies across various platforms, overseeing marketing campaigns, and managing inventory and fulfillment operations.

The ideal candidate has 3-5 years of experience in e-commerce and consumer brands, with strong skills in performance-driven marketing and team management.

Qualifications

• 3-5+ years experience in e-commerce and consumer brands.
• Proven ability in performance-driven marketing.
• Experience managing a team with accountability.

Responsibilities

• Execute the company's commercial strategy across e-commerce platforms.
• Oversee marketing campaigns, ensuring alignment with objectives.
• Build and manage sales forecasts and inventory plans.
• Lead fulfillment, logistics, and customer service operations.
• Conduct performance reviews to drive revenue and maintain margins.

Skills

E-commerce management

Performance-driven marketing

Team management

Analytical skills

Job description

Brand Manager | E-commerce & Consumer Health Supplements

The company is seeking a Brand Manager to lead operational execution, commercial performance, and cross-functional coordination for a new company engaged in a DTC Ecommerce fast-moving health supplement brand.

The Brand Manager translates strategic objectives into disciplined execution across the organization, enabling the new company to scale in a structured, profitable, and sustainable way.

Key Responsibilities

Business & Commercial Leadership

• Execute the company's commercial strategy across e-commerce (Shopee, TikTok Shop, Lazada), social commerce, and retail channels.
• Align pricing, promotions, product mix, and channel strategies to drive both revenue growth and profitability.
• Monitor overall business performance, including revenue, margins, and operating costs, and proactively protect and improve financial results.
• Support the development and execution of annual operating plans, budgets, and growth initiatives.

Marketing & Revenue Oversight

• Oversee and spearhead all marketing campaigns, promotions, and activations to ensure delivery on schedule, on brand, and aligned with commercial objectives.
• Evaluate marketing performance using structured reports and dashboards from internal teams, tracking key metrics such as sales, conversion rates, traffic, and return on investment.
• Partner closely with internal teams to diagnose performance drivers, identify gaps, and implement corrective actions to improve campaign effectiveness and revenue outcomes.
• Assess campaign concepts, execution quality, and performance outcomes, ensuring that insights are translated into stronger future campaigns.
• Set clear planning cycles, execution timelines, and review cadences to ensure the Marketing team consistently produces and delivers high-quality campaigns.

Planning, Forecasting & Inventory Management

• Build and manage sales forecasts, demand plans, and inventory requirements across product lines and channels.
• Balance growth objectives with working capital efficiency by minimizing stockouts, excess inventory, and write-offs.
• Support new product launches and promotional campaigns with accurate demand planning and inventory readiness.
• Work closely with supply chain, fulfillment, and finance teams to maintain optimal stock flow and service levels.

Operations, Fulfillment & Customer Experience

• Lead the company's fulfillment, logistics, and customer service functions through the Fulfillment Head and operations team.
• Ensure that fulfillment processes, inventory management, and delivery operations are designed to support scale, reliability, and cost efficiency.
• Monitor service levels, order accuracy, and delivery performance, and work with the Fulfillment Head to resolve issues, eliminate bottlenecks, and improve customer experience.
• Ensure that commercial activities, promotions, and product launches are fully supported by operational readiness and inventory availability.

Reporting & Performance Control

• Lead regular business and operational performance reviews, ensuring consistent visibility across commercial, marketing, and operational functions.
• Set, maintain, and monitor key performance indicators for revenue, marketing investment, inventory, and operational efficiency.
• Analyze performance trends, identify risks, delays, or underperformance, and drive timely corrective actions.
• Take ownership of overall business performance, driving revenue while maintaining target margins and disciplined cost control.
• Support the development and execution of annual operating plans, budgets, and financial forecasts to ensure disciplined financial management and sustainable growth.

Qualifications

• 3–5+ years of experience in e-commerce (Shopee, TikTok Shop, Lazada) and consumer brands; retail exposure (e.g., Watsons or similar) is a plus.
• Strong experience in performance-driven marketing, including affiliates, paid ads, and media buying.
• Proven team management experience (minimum 3–5 direct reports), with the ability to lead, structure, and drive accountability.
• Highly organized, analytical, and execution-focused, with the ability to operate decisively in a fast-paced, high-growth environment.