BRAND MANAGER

Mifei Ph Inc.; Taguig; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Mifei Ph Inc. is seeking a Brand Manager to lead end-to-end brand marketing across online and offline channels in the Philippines.

You will own brand strategy, campaign planning, and collaboration with Creative, Livestream, and Customer Service teams to drive growth and improve brand perception. The role requires hands-on leadership, strong analytical abilities, and a passion for fashion and digital commerce.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• At least 3 years of brand management, product marketing, or marketing experience in fashion, retail, or ecommerce.

Responsibilities

• Develop and execute brand marketing strategies to strengthen awareness and market share.
• Own the overall brand strategy across channels and touchpoints.
• Analyze consumers, competitors, and market trends to shape product development and positioning.
• Develop annual and quarterly marketing plans and campaigns.
• Lead cross-functional teams to achieve GMV targets and optimize online store performance.
• Plan and execute integrated online and offline campaigns via social media, ads, livestreams, and influencers.
• Oversee new product launches and go-to-market planning.
• Manage brand campaigns across Shopee, Lazada, TikTok Shop, and other platforms.
• Collaborate with Creative and Livestream teams on assets and content plans.
• Coordinate with Customer Service to improve customer experience and brand perception.
• Monitor competitor activity and market trends to identify opportunities.

Skills

Brand management

Product marketing

Leadership

Stakeholder management

Analytical skills

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Excel/Sheets

Job description

Key Responsibilities

• Develop and execute comprehensive brand marketing strategies to strengthen brand awareness, drive growth, and increase market share.

• Own the overall brand strategy, ensuring consistency across all marketing channels, campaigns, and customer touchpoints.

• Analyze target consumers, competitors, and market trends, translating insights into effective product development and brand positioning strategies.

• Develop annual and quarterly marketing plans, promotional calendars, and campaign roadmaps aligned with business objectives.

• Lead cross-functional teams, including Marketing, Customer Service, Livestream Operations, and E-commerce Operations, to achieve GMV targets and maintain excellent online store performance.

• Plan and execute integrated online and offline marketing campaigns using social media, digital advertising, livestreaming, influencer marketing, and other relevant channels.

• Oversee new product launches, ensuring successful go-to-market execution through effective campaign planning and coordination.

• Manage brand campaigns, promotional activities, and seasonal sales events across e-commerce platforms such as Shopee, TikTok Shop, Lazada, and other digital channels.

• Work closely with the Creative Team to develop marketing materials, product content, advertisements, livestream assets, and other brand-related creatives.

• Collaborate with the Livestream Team to develop campaign strategies, promotional mechanics, and content plans that improve engagement and sales performance.

• Coordinate with Customer Service to gather customer feedback and identify opportunities to improve customer experience and brand perception.

• Monitor competitor activities, pricing strategies, product launches, and industry trends to identify business opportunities and maintain competitiveness.

• Analyze sales performance, campaign results, customer behavior, and key marketing metrics to recommend improvements and optimize ROI.

• Prepare regular reports and presentations on brand performance, campaign effectiveness, and market insights for management.

• Manage marketing budgets and ensure efficient allocation of resources to maximize campaign performance.

• Build and maintain relationships with external partners, agencies, influencers, affiliates, and platform representatives to support brand growth.

• Ensure all branding, product messaging, and communications are consistent across all online platforms and marketing materials.

• Identify opportunities to improve brand visibility, customer acquisition, and customer retention through innovative marketing initiatives.

• Stay updated on industry trends, consumer behavior, digital marketing best practices, and e-commerce platform updates to continuously improve brand performance.

• Perform other brand management and marketing duties as assigned by management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• At least 3 years of experience in brand management, product marketing, or marketing within the fashion, retail, or e-commerce industry.

• Experience handling fashion, bags, shoes, beauty, or lifestyle brands is an advantage.

• Strong understanding of e-commerce and social commerce platforms, including Shopee, Lazada, TikTok Shop, Instagram, and Facebook.

• Excellent communication, presentation, and stakeholder management skills.

• Strong analytical and problem-solving skills, with the ability to interpret market data and make data-driven decisions.

• Proven leadership and team management experience, with the ability to work effectively across different departments.

• Highly organized, proactive, and results-oriented, with strong ownership and accountability.

• Passion for fashion, consumer trends, and digital commerce, with the ability to identify market opportunities and improve brand performance.