Brand Specialist

AIRR Labs; Philippines; On-site; PHP 420,000 - 660,000; Full time

Job summary

AIRR Labs in Manila, Philippines, is seeking a Brand Specialist to own brand partner relationships and drive online presence across marketplace platforms.

You will lead negotiations, develop plans and KPIs for each eCommerce partner, and define GTM strategy with cross-functional teams. You will identify trends, present proposals, and analyze brand performance to build strong client relationships and improve customer experiences.

Qualifications

• Experience with demand planning and forecast accuracy.
• Strong ability to manage and negotiate with brand partners.
• Analytical approach to consumer behavior and performance data.
• Client-focused account management and relationship building.

Responsibilities

• Own brand partner relationships and drive online presence across marketplaces.
• Lead and negotiate annual agreements with eCommerce partners.
• Develop plans, KPIs, and goals for each eCommerce partner.
• Define and implement Go-to-Market strategy with cross-functional teams.
• Identify new trends and opportunities for growth and implement action plans.
• Prepare and present product proposals to current and future partners.
• Analyze brand performance and consumer behavior to identify opportunities.
• Act as the main point of contact for brands and platforms; manage daily operations.
• Ensure seamless brand portfolio operations including forecasting and order fulfillment.
• Advocate for clients to improve customer and brand experience.

Skills

Demand planning

Stakeholder management

Analytical mindset

Excellent communication

Job description

We're hiring: Brand Specialist | Manila, Philippines

A fast-growing eCommerce enabler operating across Southeast Asia's biggest marketplaces is looking for a Brand Specialist to own brand partner relationships and drive online presence across marketplace platforms.

About the company:

• Southeast Asia-based eCommerce enabler managing brand partner stores on Shopee, Lazada, and TikTok Shop
• Operates across multiple markets in the region with a growing brand portfolio
• Fast-paced, high-growth environment where operational excellence is a core competitive advantage

What you'll own:

• Building, managing, and developing long-term relationships with key stakeholders — brands and marketplace platforms — to grow online presence and hit business objectives
• Leading and negotiating annual agreements with eCommerce partners
• Developing plans, KPIs, and goals for each eCommerce partner
• Defining and implementing Go-to-Market strategy with cross-functional internal teams (marketing, operations, customer service)
• Identifying new eCommerce trends and opportunities for business growth, and implementing action plans
• Preparing and presenting product proposals to current and future eCommerce partners
• Analyzing brand performance and consumer behavior to identify strengths, weaknesses, and opportunities
• Acting as the key point of contact for brands and marketplace platforms — managing daily operations and working closely with cross-functional teams
• Ensuring seamless brand portfolio operations, including forecasting accuracy and customer order fulfillment
• Acting as a client advocate focused on improving the customer and brand experience

What you bring:

• Demand planning experience
• Strong stakeholder management and negotiation skills, with a track record of building trust‑based client relationships
• Analytical mindset — comfortable interpreting performance data and consumer behavior to shape decisions
• Excellent communication skills and a client‑first approach to account management

Why this role:

• Real ownership — drive target achievement, growth, and GM3 profitability for your brand portfolio, with a clear path to Digital Brand Manager
• SEA scale — work at the center of Southeast Asia's eCommerce boom across multiple markets
• Brand impact — build and strengthen relationships that directly shape outcomes for real brand partners