Brand Manager (DTC/Ecommerce)

Armada Brands; Makati; Hybrid; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

Extra leave days

HMO coverage

Job summary

Armada Brands is building innovative DTC nutrition brands in the Philippines. The role leads brand strategy, pricing, product development, and marketing initiatives to achieve ambitious GMV and ROAS targets.

You will work closely with the VP of Commercial and CEO, coordinating across teams to deliver shopper-focused campaigns and profitable growth in a hybrid Makati office setting.

Qualifications

• 5-6 years of brand management/ecommerce selling experience (DTC, marketplaces, etc).
• 5-6 years of health, food supplement or beauty category experience.
• Excellent command of spoken and written English.

Responsibilities

• Ensure outcomes and reach aggressive GMV, ROAS and P&L targets.
• Own P&L management, capital allocation, target setting, and budgeting responsibilities.
• Develop and define brand strategies with actionable plans for effective execution.
• Implement the commercial team’s methodologies, playbooks, and key initiatives.
• Lead end-to-end product development projects, including research, pricing, testing, and launch.
• Conduct customer insights and research to inform brand strategies, product development, and marketing efforts.
• Coordinate initiatives across functional teams within the commercial team.
• Collaborate closely with the company’s VP of Commercial and CEO.

Skills

Brand management

Ecommerce (DTC)

Growth marketing

Job description

Armada Brands builds direct-to-consumer (DTC) brands for the Philippines. Our goal is to create the most popular and exciting consumer brands in the nutrition space. We formulate new products in the food supplement vertical as well as more broadly in the food & beverage market, addressing underserved consumer demands. We launch the products under new, proprietary brands. We follow a digital-first and DTC-centric approach with an omni-channel trajectory.

We are a start-up company that raised funding from investors including reputable venture capital firms as well as business angels from the Philippines and across Southeast Asia. We currently run a portfolio of two brands and are building multiple new brands for launch in the coming months. We are a group of ecommerce enthusiasts with a lot of excitement for DTC, digital marketing, and consumer brands.

Role

• Ensure outcomes and reach aggressive GMV, ROAS and P&L targets
• Own P&L management, capital allocation, target setting, and budgeting responsibilities
• Develop and define brand strategies with actionable plans for effective execution
• Implement the commercial team’s methodologies, playbooks, and key initiatives
• Lead end-to-end product development projects, including research, pricing, testing, and launch
• Conduct customer insights and research to inform brand strategies, product development, and marketing efforts
• Coordinate initiatives across functional teams within the commercial team
• Collaborate closely with the company’s VP of Commercial and CEO

Background

• Experience (5-6 years) in brand management / ecommerce selling (DTC, Marketplaces, etc)
• Experience (5-6 years) in the health, food supplement or beauty category
• Experience in performance marketing is a plus
• Experience in product development is a plus
• Excellent command of spoken and written English
• Growth opportunities in high growth startup
• Hybrid setup (3 days in office, 2 days work from home; office in Makati)
• Perks: extra leave days, HMO coverage