E-Commerce Manager

C and C Platinum Trading Corporation; San Juan; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

C and C Platinum Trading Corporation in the Philippines is seeking an experienced E-commerce Manager to lead online sales growth across major marketplaces and Shopify. You will own the end-to-end e-commerce strategy, from promotional campaigns to optimizing digital advertising and profitability.

The role requires strategic thinking, strong leadership, and a data-driven mindset to identify growth opportunities and implement initiatives that boost online presence in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, E-commerce, or related field.
• Minimum five years in e-commerce, marketplace management, or digital commerce.
• At least two years in leadership or managerial roles.
• Strong hands-on experience managing Shopee, Lazada, TikTok Shop, Shopify, or similar platforms.
• Proven experience in marketplace advertising and digital campaigns.
• Strong understanding of e-commerce analytics, sales forecasting, and metrics.
• Experience in beauty, cosmetics, FMCG, or retail is preferred.
• Ability to thrive in a fast-paced startup environment.

Responsibilities

• Develop and execute comprehensive e-commerce strategies to achieve online sales, revenue, and profitability targets.
• Identify opportunities to grow online sales through campaigns, marketplace initiatives, and customer acquisition.
• Develop promotional mechanics, exclusive online offers, product bundles, and platform campaigns.
• Analyze customer behavior, sales performance, and market trends to identify opportunities and improvements.
• Explore new online sales channels, partnerships, and marketplace opportunities.
• Oversee performance across Shopee, Lazada, TikTok Shop, Shopify, and other platforms.
• Ensure product listings, pricing, promotions, and inventory are optimized and maintained.
• Maximize platform participation during major campaigns and events.
• Monitor competitor activities and marketplace trends to stay competitive.
• Develop, manage, and optimize marketplace advertising and paid media campaigns.
• Monitor and improve ROAS, Conversion Rate, CTR, CPC, CAC, and AOV.
• Allocate advertising budgets effectively.
• Identify top-performing products and scale sales via advertising and promotions.
• Analyze e-commerce performance data and prepare actionable reports.
• Evaluate campaign effectiveness and optimize strategies based on data.
• Identify gaps affecting online sales and implement corrective actions.
• Present insights and growth opportunities to Management.
• Lead, coach, and develop the E-commerce team.
• Collaborate with Marketing, Sales, Product Development, Operations, Warehouse, and Customer Service.

Skills

Strategy

Leadership

Analytics

Performance marketing

Campaign management

Education

Bachelor's Degree in Marketing, Business Administration, E-commerce, or related field

Tools

Shopee

Lazada

TikTok Shop

Shopify

Job description

Job Summary

The E-commerce Manager is responsible for leading the company's overall e-commerce business by driving online sales growth, developing innovative marketplace strategies, and maximizing the performance of all digital sales channels. This role owns the end-to-end e-commerce strategy, from planning promotional campaigns and optimizing digital advertising to improving customer conversion and profitability.

The E-commerce Manager is expected to think strategically, proactively identify growth opportunities, and implement data-driven initiatives that strengthen the company's online presence and contribute to overall business success in a fast-paced, high-growth environment.

Key Responsibilities

E-commerce Strategy & Business Growth

• Develop and execute comprehensive e-commerce strategies to achieve online sales, revenue, and profitability targets.

• Continuously identify opportunities to grow online sales through innovative campaigns, marketplace initiatives, and customer acquisition strategies.

• Develop promotional mechanics, exclusive online offers, product bundles, and platform campaigns that drive revenue growth.

• Analyze customer behavior, sales performance, and market trends to identify opportunities and recommend business improvements.

• Explore new online sales channels, partnerships, and marketplace opportunities.

Marketplace Management

• Oversee the overall performance of Shopee, Lazada, TikTok Shop, Shopify, and other e-commerce platforms.

• Ensure product listings, pricing, promotions, and inventory are optimized and accurately maintained across all platforms.

• Maximize platform participation during major campaigns such as double-digit sales, payday sales, mega campaigns, and other marketplace events.

• Monitor competitor activities, pricing strategies, and marketplace trends to maintain competitiveness.

Digital Advertising & Performance Marketing

• Develop, manage, and optimize marketplace advertising and paid media campaigns across Shopee, Lazada, TikTok Shop, and other digital platforms.

• Monitor and improve key performance metrics such as ROAS, Conversion Rate, CTR, CPC, CAC, and Average Order Value (AOV).

• Allocate advertising budgets effectively to maximize campaign performance and return on investment.

• Identify high-performing products and implement strategies to scale sales through effective advertising and promotions.

Analytics & Performance Optimization

• Analyze e-commerce performance data and prepare regular business reports with actionable recommendations.

• Evaluate campaign effectiveness and continuously optimize sales strategies based on data and customer insights.

• Identify operational or commercial gaps affecting online sales and implement corrective action plans.

• Present business insights, growth opportunities, and strategic recommendations to Management.

Leadership & Cross-Functional Collaboration

• Lead, coach, and develop the E-commerce team to achieve business objectives.

• Collaborate closely with Marketing, Sales, Product Development, Operations, Warehouse, and Customer Service to ensure successful campaign execution.

• Foster a culture of innovation, accountability, and continuous improvement within the department.

• Lead initiatives that enhance the overall online customer experience and operational efficiency.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, E-commerce, or any related field.

• Minimum of five (5) years of experience in e-commerce, marketplace management, or digital commerce.

• At least two (2) years of leadership or managerial experience.

• Strong hands-on experience managing Shopee, Lazada, TikTok Shop, Shopify, or similar e-commerce platforms.

• Proven experience in marketplace advertising, digital campaign management, and performance marketing.

• Strong understanding of e-commerce analytics, sales forecasting, and digital performance metrics.

• Experience in the beauty, cosmetics, FMCG, or retail industry is highly preferred.

• Ability to thrive in a fast-paced, startup environment with evolving business needs.