Brand Marketing Manager

United Limsun International Trading Corporation; Philippines; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

United Limsun International Trading Corporation in the Philippines is seeking a Brand Marketing Manager to lead strategic branding initiatives across merchandising, market research, product development, and marketing. You will ensure brand guidelines are followed and collaborate with sales, campaigns, social media, and content teams.

The role requires at least three years of marketing experience and a willingness to work onsite in Cubao, Quezon City on a 5-day compressed work week, with MBA

Qualifications

• Bachelor's degree in marketing, advertising, business, or a related field.
• MBA or marketing-specialized advanced degree is advantageous.
• At least three years of relevant marketing experience in a similar role.
• Willing to work onsite in Cubao, Quezon City on a 5 day compressed work week schedule.

Responsibilities

• Define, formulates, conceptualize, and execute a business plan and strategic development for the brand including merchandising, market research, product development, sales, and marketing.
• Ensure branding, prices, product, and product lines fall under the brand guidelines that resonate with current and potential customers.
• Work with internal and external departments to achieve brand goals (sales, brand awareness, campaigns, social media, and content).
• Controls and oversees the budget for merchandising and marketing aligned to brand KPI.
• Reviews performances and recommends appropriate actions for brand profitability, equity, and recognition.
• Prepares brand reports (not limited to sales, budget, business reviews, and updates) as required.
• Identifies market for opportunities, and viable distribution monitors the performance of accounts/ channels and recommends appropriate action.
• Brand presentation materials and conducts brand/product orientation to all concerned parties both internal and external
• Market insights and research – local and global, direct and indirect competitors for pricing, product lines, trends, etc
• Recommend programs to drive market share.

Skills

Brand management

Marketing strategy

Market research

Strategic planning

Cross-functional collaboration

Education

Bachelor's degree in marketing/advertising/business

MBA or marketing-focused advanced degree

Job description

The Brand Marketing Manager plays a pivotal role in developing and executing strategic initiatives to drive brand growth and significance in company's businesses. This also includes overseeing all aspects of brand management, from developing brand strategies to ensuring compliance with brand standards.

Responsibilities:

• 1. Define, formulates, conceptualize, and execute a business plan and strategic development for the brand including but not limited to merchandising, market research, product development, sales, and marketing

• 2. Ensures branding, prices, product, and product lines fall under the brand guidelines that resonate with current and potential customers.

• 3. Works with internal and external departments to achieve brand goals (sales, brand awareness, campaigns, social media, and content)

• 4. Controls and oversees the budget for merchandising and marketing aligned to brand KPI

• 5. Reviews performances and recommends appropriate actions for brand profitability, equity, and recognition.

• 6. Prepares brand reports (not limited to sales, budget, business reviews, and updates) as required

• 7. Identifies market for opportunities, and viable distribution monitors the performance of accounts/ channels and recommends appropriate action

• 8. Brand presentation materials and conducts brand/product orientation to all concerned parties both internal and external

• 9. Market insights and research – local and global, direct and indirect competitors for pricing, product lines, trends, etc

• 10. Recommend programs to drive market share

Qualifications:

• A bachelor's degree in marketing, advertising, business, or a related field is standard

• An MBA or other advanced degree with a marketing specialization is an advantage

• At least three of relevant marketing experience functioning in the same capacity or its equivalent

• Willing to work onsite in Cubao, Quezon City on a 5 day compressed work week schedule