Marketing Manager - Project Based (One E-Com Pasay)

Watsons Personal Care Stores (Philippines), Inc.; Pasay; On-site; PHP 900,000 - 1,400,000; Full time

Job summary

Watsons Personal Care Stores (Philippines), Inc. is seeking a Marketing Manager to plan and implement integrated marketing communications for Watsons Health & Beauty Own Brands. The role focuses on building brand love, driving traffic, and supporting GOBE through in-store, digital, and PR activations.

The candidate will lead programs across advertising, local marketing, partnerships, and social media, ensuring efficient A&P resource use and strong brand health insights from consumer studies.

Qualifications

• Role requires planning and implementing integrated marketing communications for Watsons Health & Beauty Own Brands.
• Experience in brand management and health & beauty categories is preferred.
• Strong digital presence and PR activation exposure is advantageous.

Responsibilities

• Planning and implementing integrated marketing communications support for Watsons Health & Beauty Own Brands.
• Building awareness and brand love for Watsons Own Brand across health and beauty categories.
• Driving traffic to meet commercial objectives for the brands (Total Company Sales, GOBE Sales).
• Leading development and implementation of integrated marketing programs to support GOBE across customer touchpoints.

Skills

Integrated marketing communications

Brand management

Social media management

Media planning/buying

Public relations

Job description

Our Marketing Manager is mainly responsible for the planning and implementation of integrated marketing communications support for Watsons Health & Beauty Own Brands.

This role focuses on

• Building awareness and brand love for Watsons Own brand across different health and beauty categories.

• Driving traffic O+O to help in the achievement of commercial objectives for the brands (Total Company Sales, GOBE Sales)

• Leading the development and implementation of integrated marketing programs to support GOBE in relevant customer touchpoints:

1. Advertising (In-store, Digital, Mobile, Traditional)

2. Member Communications

3. Public Relations (PR) Activations

4. Local Marketing

5. Partnerships

• Efficient management of Advertising & Promotion (A&P) resources in the implementation of marketing programs

• Driving a strong social media presence and engagement for Watsons Own Brand and Exclusives through content management, media buying and online activations.

• Monitoring own brand health and opportunities by regularly conducting consumer studies for Gobe, translating insights into actionable programs for the brand.