Product Branding and Management Section Manager

7-Eleven Inc.; Mandaluyong; On-site; PHP 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Job summary

7-Eleven Inc. is seeking a Brand Manager to lead the development and implementation of brand strategy for all proprietary brands in a dynamic retail environment.

You will supervise the Product Branding and Management team, oversee packaging, point-of-purchase materials, and campaign plans, and ensure timely execution. Located in Metro Manila, the role involves coordinating with Merchandising, marketing, and creative partners to align launches and campaigns.

Qualifications

• Bachelor's degree in communications, marketing or advertising.
• 5–7 years brand management experience.
• Strong leadership and team development skills.
• Excellent communication and organizational abilities.

Responsibilities

• Lead the development and implementation of brand strategy for all proprietary brands
• Supervise the daily operations and outputs of the Product Branding and Management section
• Oversee development and timely execution of product packaging, POP, and campaign plans
• Coordinate with Strategic Merchandise team to align directions, strategies, launches and campaigns
• Analyze and evaluate performance results of product launches and campaigns
• Conduct market insights, trendspotting, competitor and trade analysis
• Ensure consistent visual identity compliance across materials
• Manage the team's budget allocation and spending

Skills

Brand management

Leadership

Communication skills

Analytical thinking

Organization

Multi-tasking

Education

Bachelor's degree in communications, marketing, advertising

Job description

About the role

Lead the development and implementation of brand strategy for all proprietary brands. Supervise the daily operations and outputs of the Product Branding and Management section. Oversee the development and timely execution of product packaging, POP, and campaign plans.

Key responsibilities

• Lead the development and implementation of brand strategy for all proprietary brands




• Supervise the daily operations and outputs of the Product Branding and Management section




• Oversee the development and timely execution of product packaging, POP, and campaign plans




• Coordinate with Strategic Merchandise team to align directions, strategies, product launches, and campaigns




• Analyze and evaluate the performance results of the product launches and campaigns




• Conduct consistent market insighting, trendspotting, competitor and trade analysis




• Ensure consistent visual identity compliance across all materials




• Manage the team's budget allocation and spending

About you

• Bachelor's degree in communications, marketing, advertising




• At least 5-7 years' worth of experience in brand management




• Strong motivational, training facilitation, and interpersonal skills to effectively lead and develop a team




• Excellent oral and written communication skills




• Highly organized, with analytical and problem-solving skills




• Strong ability to multi-task and function in a fast-paced environment




• Highly dependable (completion of tasks, meeting timelines and attendance)




• In-depth knowledge of brand strategy, marketing principles, and retail merchandising