Brand Growth & Innovation Lead

Watsons Personal Care Stores (Philippines), Inc.; Pasay; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Watsons Personal Care Stores (Philippines), Inc. is seeking a Brand Manager - GOBE to develop and execute brand strategies within one category.

The role focuses on differentiation, profitability, and customer love for O+O stores. Responsibilities include delivering category sales and profits targets, leading new product developments, managing brand-building programs, ensuring policy compliance, developing people, optimizing inventory, and collaborating with suppliers to drive sales and margin

Responsibilities

• Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100% delivery of category sales, total profit, and GOBE sales participation
• Business Development through on time delivery and execution of New Product Developments and be the first to launch trendy and innovative products relevant to the category
• Brand Management through development and implementation of brand-building programs resulting in positive brands sales, margins and EBIT according to agreed metrics, periodic assessment of competitor's activities, pricing and promo initiatives while developing and aligning brand positioning and segmentation for existing and new brands
• Elevating suggestions on improvement of business process and procedures while maintaining 100% compliance on Company policies and Business Process and Procedures and 100% Compliance on ROS
• People Development through 100% implementation of competency development agreements and timely completion of REAR, ROAD and PDP
• Inventory Management to achieve targets for Stock Weeks Cover & Slow Moving stocks
• Developing promotions and activities with suppliers to grow brands through collaborative brand promo and plans that will result in higher sales and margin growth for GOBE brands by year end and 100% compliance of TTA and Supplier Agreements according to agreed timelines

Job description

Watsons Personal Care Stores (Philippines), Inc. is seeking a Brand Manager - GOBE to develop and execute brand strategies within one category.

The role focuses on differentiation, profitability, and customer love for O+O stores. Responsibilities include delivering category sales and profits targets, leading new product developments, managing brand-building programs, ensuring policy compliance, developing people, optimizing inventory, and collaborating with suppliers to drive sales and margin