Brand Manager

Pepsi-Cola Products Philippines Inc.; Muntinlupa; On-site; PHP 1,000,000 - 1,400,000; Full time

Job summary

Pepsi-Cola Products Philippines Inc. is seeking a Brand Manager to lead development and execution of brand strategies that drive growth and strengthen brand equity. You will oversee brand performance, consumer insights, and cross-functional initiatives, ensuring alignment with overall business objectives.

The role requires strong analytical, project management, and communication skills, with experience translating insights into actionable business strategies within a fast-paced FMCG environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 7+ years in brand management, marketing, consumer marketing, or similar fast-paced industry.
• Experience in developing and executing integrated marketing campaigns.

Responsibilities

• Brand Manager is responsible for developing and executing brand strategies to drive growth and increase market share.
• Oversees brand performance, consumer insights, marketing campaigns, and cross-functional initiatives to align with business objectives.

Skills

Brand management

Marketing campaigns

Consumer insights

Market research

Brand strategy

Analytical

Project management

Communication skills

Creative

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Job description

WHAT YOU WILL DO

The Brand Manager is responsible for developing and executing brand strategies that drive sustainable business growth, strengthen brand equity, and increase market share. The role oversees brand performance, consumer insights, marketing campaigns, and cross-functional initiatives to ensure alignment with overall business objectives.

WHAT WE ARE LOOKING FOR

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 7 years of experience in brand management, marketing, consumer marketing, or a related field, preferably within FMCG, consumer goods, retail, or a similarly fast-paced industry.
• Experience in developing and executing integrated marketing campaigns.
• Strong understanding of consumer insights, market research, and brand strategy.
• Strong analytical, project management, and communication skills.
• Creative, commercially minded, and able to translate insights into actionable business strategies.

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For more information, please visit https://pepsiphilippines.com/dataprivacy.