Brand Manager (Non - Carbonated Drinks)

Pepsi-Cola Products Philippines Inc.; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Pepsi-Cola Products Philippines Inc. is seeking a Brand Manager to drive the Non-Carbonated Beverages portfolio in Manila. You will shape portfolio strategy, lead end-to-end marketing execution, and own daily business processes with strong controls.

The role requires deep FMCG marketing experience, analytical rigor, and ability to work with global/regional teams and external agencies. You will manage campaigns across media, digital, and in-store activations.

Qualifications

• Bachelor's degree in a relevant field.
• 5+ years work experience in Brand Manager role.
• Familiarity with marketing discipline, preferably in FMCG/CPG environment.
• Strong Project Management skills - resourcing and implementation of the project (leads and monitors process).
• Analytical skills: can conduct quantitative evaluation and develop assumptions from findings.
• Communication skills: presentation of data or information; articulate, assertive, agile negotiator.
• Familiar and able to navigate complex and matrix organization structures (regional/global teams).

Responsibilities

• Strategic planning development and execution.
• Lead all marketing campaign and communications work.
• Development and execution of 360 Integrated Marketing Communications campaigns from big idea to activation legs.
• Collaborate with global/regional stakeholders and multiple external agencies to activate campaigns.
• Use consumer insights and data-driven decision making to start, iterate, and evaluate campaigns.
• Franchise management with FOBO model; collaborate with local bottler partners to translate strategy into execution.
• Manage business as usual activities including project management, insights, reporting, and governance.

Skills

Brand management

FMCG/CPG knowledge

Project management

Analytical skills

Communication skills

Matrix organization navigation

Education

Bachelor's degree in marketing or related field

Job description

Overview

This Brand Manager - NCB role will work on the local marketing team who leads the Non-Carbonated Beverages Portfolio, giving you a chance to work on PepsiCo's global and iconic brands like Gatorade® and Sting®. You are expected to drive the portfolio strategy, lead end-to-end execution, and manage daily business processes and tasks for the portfolio while maintaining strong controls and ownership throughout the process.

Responsibilities

What you will be responsible for:

1. Strategic planning development and execution

• Set medium to long term strategies grounded on strong consumer insights and business information. Strategy includes but are not limited to communications, portfolio management, innovations etc.
• This strategy must be translated into actionable execution to achieve business objectives.

1. Lead all marketing campaign and communications work

• Development and execution of 360 Integrated Marketing Communications campaign that are consumer relevant and impactful to business.
• Campaign development starts from Big idea and ends with activation legs (mass media, digital, on ground, in-store etc.).
• Comfortable to work with global and regional stakeholders as well as multiple external agencies (creative, media, activation, PR) to bring the campaigns to life.
• Consumer insight and data driven decision making to start, iterate, and evaluate campaigns.
• Familiar and comfortable with media, creative, and PR metrics and KPIs.

1. Commercial and business acumen
   • Strong numerical ability to understand the drivers and barriers of the business.
   • Strong P&L understanding management to ensure portfolio profitability.
   • Able to manage the portfolios budget across different working and non working line items.
   • Familiar and comfortable with consumer metrics including but not limited to market share, penetration, purchase behavior, brand equity scores etc.

1. Franchise Management
   • Adapt to the FOBO (franchise owned, bottler operated) franchise business model that requires collaboration and partnership with the local bottler. Able to navigate and translate business strategies to execution in this model.

1. Project and business management
   • Manage business as usual activities which includes but is not limited to project management, insight and report analyses, administrative processes etc.
   • Able to partner with internal and external stakeholders at varying degrees of seniority.
   • Ensures compliance with key processes as it relates budget, procurement, and other internal functions.

Qualifications

What you will need to have:

• Bachelor's degree in a relevant field from a reputable institution
• 5+ years work experience at a Brand Manager role
• Familiarity with marketing discipline, preferably in FMCG/CPG environment
• Strong Project Management skills - Resourcing and implementation of the project (leads and monitors process)
• Analytical Skills- Can conduct quantitative evaluation and develop assumptions based on findings
• Communication Skills- Presentation of data or information (crafting of presentation decks and articulating information); Articulate, assertive, and agile negotiator
• Familiar and able to navigate complex and matrix organization structures (i.e. working with regional and global teams)